Glace club, 2 Foregate Street, Chester, CA (2026)

05/25/2023

It doesn’t roll anymore: why no one wants to hold the European Figure Skating Championships

Eight months before the start of the European Figure Skating Championships, it turned out that there was no one to conduct it. Hungary, which was scheduled to host the tournament in January 2024, has officially notified the International Skating Union (ISU) that it is refusing to host due to lack of funds. The main reason for the financial difficulties in the release was the rise in energy prices. Moreover, the country has long cut spending on second-tier sports, which include figure skating, which is beloved in Russia. Forbes.Sport tells why it has become so difficult and unprofitable to organize a continental championship
Budapest received the right to host the European Figure Skating Championships in 2024 in June 2021, and already in May 2023 it officially refused it. The statement appeared on the website of the Association on May 10. “The Hungarian National Skating Association withdraws from hosting the 2024 European Figure Skating Championships due to a lack of sufficient financial resources,” the statement said. The reason for the lack of funds, the Association called the "special operation" * on the territory of Ukraine and its impact on the economy and energy prices.

How much does it cost to host the European Championship?
As Forbes.Sport explained in the Russian Figure Skating Federation (FFKKR), the expenses for the organization are borne by the International Skating Union (ISU), the federal government of the host country (in Russia, the Ministry of Sports allocated funds for tournaments) and the city.

The FFKKR has a fairly recent experience: in 2018, Moscow hosted the European Championship, and in 2011, the World Championship, which was given to Russia instead of Japan, where an earthquake had occurred a month and a half before.

05/25/2023

Why is there only one woman among the 50 highest paid athletes in the world?

Serena Williams has earned an estimated $45.3 million over the past 12 months, but other female athletes are prevented from catching up with their male counterparts by lower salaries in women's sports leagues.
In the 12 months ending May 1, 2021, Naomi Osaka earned approximately $60 million and set the record for the highest income among women in professional sports. This was enough for her to take 12th place among all athletes. The following year, she reached almost the same mark, earning $59.2 million and hitting the 19th line of the ranking. However, due to injuries that kept her out of the tennis court for much of the past year, and a pregnancy that would extend her absence even further (and reduce not only her potential prize money earnings but also her sponsorship earnings), she For the first time since 2019, she dropped out of the 50 highest paid athletes of the current year.

And so only one woman remains on the elite list: Serena Williams, who came in at number 49 and earned $45.3 million (before taxes and agency fees) over the past 12 months. The tennis player received the lion's share of her income from advertising contracts with more than a dozen brands, including Nike, Lincoln and Michelob ULTRA.

Worse, Williams appears on this list, most likely for the last time. In the August issue of Vogue, she wrote that she was ready to retire from tennis and focus on her family, and two weeks ago at the Met Gala, she admitted that she was pregnant with her second child.

Williams is a real heavyweight in the rankings, because over the past nine years she has received a place among the 50 highest paid athletes six times, and to this day, since the start of her professional career in 1995, she has earned over $ 470 million. But she did not always have a female company. Since at least 2012, the names of only three other athletes have appeared on the list: Osaka, Maria Sharapova, who has retired from big-time sports, and Chinese Li Na. In 2017–2019, there were no women on the list at all.

05/24/2023

Collection of Freddie Mercury at auction, bronzes return to Nigeria: news of the art market

The Freddie Mercury collection will be sold out at Sotheby's, the Amsterdam Museum corrects the title of Vincent van Gogh's painting, new additions to the Hermitage collection. About these and other relevant news of the art market - in the weekly selection of Forbes Life

Upcoming auction: $40 million Picasso and Henri Rousseau's Flamingo
The auction house Sotheby's is preparing to sell the collection of Queen frontman Freddie Mercury. Bidding is scheduled for September, the lots have not yet been fully cataloged, but it is already known that their total estimated value could be about $7.5 million. , put under the hammer and art. Mercury loved classical portraits and genre scenes painted by 19th century artists such as Eugène de Blaas or John Burgess. One of his latest acquisitions was "Portrait of Kathleen Newton" by James Tissot. The musician bought it at Christie's in October 1991, a month before his death, by bidding over the phone. The price of the painting was then £176,000. An entire hall at the Garden Lodge was dedicated to Japanese art. Utagawa Hiroshige's engraving "Sudden Summer Downpour over Ohami Bridge in Atake" will be put up for auction with an estimate of £30,000. Portrait of "Jacqueline in a Black Hat" by Picasso is estimated at £50,000 - 70,000. Modest estimates are most likely designed to expand the ranks potential buyers. In 2016, when Sotheby’s was selling the David Bowie collection, the “backbone” of which was the work of British modernists, the total estimate was exceeded by three times, and the final result was more than $30 million.

05/24/2023

Johnny Depp in a wig and banned protests: how was the opening of the Cannes Film Festival

The 76th Cannes Film Festival has opened on the Cote d'Azur. The audience was shown the historical drama Jeanne Dubarry with Johnny Depp as Louis XV, and the local mayor's office fought to the last to prevent protesters against pension reform from entering the city center. Film critic Tamara Khodova tells how the first day of the festival went and how Depp's return to the screens turned out
This year, the Cannes Film Festival can finally spread its wings: a huge number of representatives of the film industry, journalists, stars, cinephiles and just onlookers who are interested in taking part in one of the most important events in the world of cinema come to the show. The pandemic is officially over, prices in restaurants and hotels are higher than ever, and a lot of new projects worthy of the Cannes program have come out.

Simultaneously, the 76th festival takes place against the backdrop of a major writers' strike, pushing Hollywood into one of the biggest crises in recent history, and during nearly a month of mass protests in France. Thousands of workers across the country are protesting a new pension reform passed by the government in April. And Cannes was no exception.

05/23/2023

buddha from the roman empire
An unprecedented event occurred in archeology - in Egypt they found a statue of Buddha, for the first time in the territory of the Roman Empire, and very ancient - of the second century AD. e. (coins of this time were found nearby). There are very few such ancient Buddhas in India. A statue 71 cm high, standing on a lotus flower, was discovered during excavations in the ancient Roman port of Berenice, on the western shore of the Red Sea - this is a major trading center of antiquity, which was an important point on the trade routes connecting Egypt and India. Indian ships brought spices, textiles and ivory to Berenice. The goods were then loaded onto camels and taken to Alexandria, from where they dispersed throughout the empire.

But the statue is made of marble - Indian Buddhists did not use it (this marble, by the way, was mined on the territory of present-day Turkey - there was a wide trade and cultural exchange between different parts of the empire). And the Buddha is not depicted according to the canons that had developed in India by that time. Behind the Buddha's head is a mandorla, supplemented by sunbeams, like those of Helios or Mithras. It is believed that the statue was made by local Greeks for sale to Buddhist merchants, possibly from Bactria, from those places where Greek and Indian cultures came into contact.

The statue was found in the courtyard of the temple of Isis, who patronized merchants and travelers, and an inscription in Sanskrit was also found there. The statue of Buddha as an offering in the temple of Isis was quite consistent with the spirit of those times - the inhabitants of the empire were religiously tolerant and patronized the deities of all religions.

Such antiquity stands behind this find - globalized and multicultural.

05/23/2023

ChatGPT Passes Exams, Ancient Romans Honor Buddha: Science News

What modern “myelophones” can do, what is the weakness of artificial intelligence and how the phases of the moon affect the number of suicides, says science journalist Andrey Konstantinov
How smart is ChatGPT
The creators of the sensational conversational artificial intelligence from the company OpenAI have published a report about the possibilities and limitations of the new chat model. The report contains the results of the chat passing a couple of dozen standard American exams. Among them, for example, SAT (similar to the Unified State Examination) or LSAT, required for admission to law schools. Both of these exams, as well as many others, GPT-4 passed much better than the previous model, GPT-3.5, and better than 90% of applicants.

But the most interesting thing is that there were three exams in which both the old and the new chat models failed completely, with no signs of improvement. These results show areas where people cannot yet be replaced.

1. A written test for advanced English, despite the fact that ChatGPT is based on the language model, that is, English is its main specialization. This test has two sections: in the first section, you need to answer questions that reveal the ability to understand the situations described in the speech and the meaning of statements, evaluate evidence and argumentation, and in the second section, you need to write an essay analyzing the given text.

2. Advanced level of the English Literature exam, where, in fact, the same thing: questions for understanding the meaning and an essay with an analysis of the work.

3. Competition of programmers, also with complex tasks that require understanding the meaning, the purpose for which the program is intended.

In general, intellectuals and programmers can still sleep peacefully, but not representatives of those specialties who are mainly engaged in routine tasks at the computer.

05/22/2023

The Pareto Law, or the 80/20 Rule: How to Achieve More with Less Effort

sometimes diligence does not pay off, and we get a result that is far from expected. Do these things always correlate? The Pareto Law (also known as the 80/20 rule) states that 20% of your efforts produce 80% of your results. And if you get rid of the factors that interfere with efficiency, you can improve almost any business without losing quality. Forbes Life figured out how the Pareto principle works in practice
The Pareto Law is one of the rules of efficiency, the essence of which is that a small part of efforts or resources gives the greatest part of the result. It works in much the same way as the simplest mechanism for lifting weights - a lever. In the classic ratio, 20% of factors provide 80% of success: because of this, the Pareto law is also called the 80/20 principle. In fact, the ratio may be different, but the essence of the principle is unchanged and is the basis for various management techniques.

05/22/2023

Free cheese. How brands encourage us to buy more in the New Year

Discounts, play with emotions and other tools that brands use to get us to buy
According to statistics, 78% of men, when making purchases, are guided by reason, and 66% of women - by emotions. In the purchase of New Year's gifts, in the overwhelming majority, it is emotions that influence the decision of the buyer. What methods do retailers use to get us to buy more before the holidays?

emotional fever
Every year since April, global brands have been scrambling to figure out what kind of Christmas and New Year gifts a customer will “need” and marketing departments have been vying to find new ways to market them and sell as many as possible. Functional things fade into the background (they will be purchased later, because they are needed anyway), and emotions rule during the New Year's gift "fever".

05/21/2023

The road to the club: how to create a community of fans of your brand

Want to reduce marketing costs? There is a proven way - you need to involve users in promoting your brand, says Anna Gaan, an expert at the Forbes for Business project.
The more actively customers recommend your product, the less budget you need to allocate to marketers for promotion. However, before the community starts to bring results, you will have to work on the community, investing significant time and money in this process.

Here are some suggestions for those who are thinking about creating a community, but do not know where to start.

Check the buttons
A consumer community can only be created if you have a quality product or service. It does not matter what sector your company operates in, whether it produces goods or provides services. It doesn't matter if you work in the elite sector or in the mass sector. Quality matters.

If you sell quality pants that will last, you can count on a community of loyal customers. Conventionally, if the buttons come off on your trousers and the seams diverge - do not even try to create a community: your efforts will be doomed to failure. Users will post negative reviews about you on social networks, you will not be able to resist this.

05/21/2023

Baby boomer locomotive, ideological millennials and pragmatic zoomers: a marketer's guide

Generational division is one of the most popular ways to segment the mass market. It is assumed that the people of the five generational groups currently coexisting (baby boomers, generations X, Y, Z and alpha) grew up in different environments, therefore they formed different habits, preferences and approaches. Phillip Kotler, credited as the founder of modern marketing, explains how they differ, why there are so many entrepreneurs among millennials, and how Xers created Friends

Economist Philip Kotler is called the father of marketing because several generations of marketers learned from his books, and also because he actually invented what is now understood as marketing when he began teaching it as a separate science in the 1960s at the Kellogg School of Management. In 2021, the 90-year-old Kotler was the most cited among Harvard professors.

In his new book Marketing 5.0. Next Generation Technologies, which comes out in February by Bombora Publishing, he shows that he follows the latest trends in marketing and highlights modern issues such as facial recognition technology, augmented reality marketing, the Internet of things and corporate activism. Forbes publishes an excerpt on the generation gap.

05/20/2023

Your own agent
Reynolds founded Maximum Effort marketing agency with producer and former 20th Century Fox vice president George Dewey in 2018 and named it after the slogan ("Maximum Effort!") from the movie Deadpool, in which he starred and He was also a producer and co-writer of the script. Reynolds decided to launch his own agency after successfully co-producing two low-budget commercials with Dewey to promote the film and sequel in 2016 and 2018. The films then grossed $78.3 million at the box office, a record for an R-rated film that was broken by Joker in 2019.

05/20/2023

Hero marketing: how actor Reynolds makes money from ads for gin, movies and himself

Actor Ryan Reynolds became famous as a superhero in the movie Deadpool, as a comedian and producer, as well as the founder of a marketing agency and an advertising shark. Among his accomplishments is a commercial for Peloton, promptly released immediately after the ill-fated S*x and the City sequel in which Mr. Big died after riding a stationary bike. The video once again drew attention to Reynolds, who had previously been called a marketing genius. How did he deserve this title and what is the Maximum Effort agency?

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