The Upper Brand

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Find  crafting incomparable brands that speak for themselves at .Your business can show up in its beautifully honest way...
03/14/2023

Find crafting incomparable brands that speak for themselves at .
Your business can show up in its beautifully honest way because marketing needn’t be manipulative to be wildly effective. It can be smart and evocative with a curated set of ideas, pictures and words that are true to you. This is the heart and science of business and I invite you to join me.

The citizen in me already new this was a total farce. The professional in me would have figured it out even if I was on ...
11/09/2022

The citizen in me already new this was a total farce. The professional in me would have figured it out even if I was on a news hiatus. -CB

What feels better, a waitlist clamoring for your attention or a sea of empty seats? Silly question, right?If you’re in t...
11/07/2022

What feels better, a waitlist clamoring for your attention or a sea of empty seats? Silly question, right?

If you’re in the scarcity feels, it might be time to double down on your message for *your* ideal client and make sure your digital store-front offers a seamless, welcoming experience.

Spraying inconsistent messaging (or off-brand visuals) all over your marketing might leave a bad taste in your mouth. Do...
11/04/2022

Spraying inconsistent messaging (or off-brand visuals) all over your marketing might leave a bad taste in your mouth. Don’t vomit your good stuff without a plan for your brand—be smart and intentional instead.

Expert branding presents your business as professional and worthy of your potential customer's trust. More trust, more influence, more business.


The flames of change can be both helpful and hurtful. You've got a special spark that's ready to ignite your biggest dre...
10/05/2022

The flames of change can be both helpful and hurtful. You've got a special spark that's ready to ignite your biggest dreams. Knowing how you react when faced with fearful feelings means you can get the right tools to keep partying around your own bonfire. Having friends like us around (who happen to be experts in making things happen) guarantees your bash is extra-lit. We'd love an invite and we'll bring the matches.

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Branding can be ev-er-y-thing. The  does an amazing job of considering every little detail. Super fun.
09/23/2022

Branding can be ev-er-y-thing. The does an amazing job of considering every little detail. Super fun.

Our love letter to you on this Monday morn.📸 Lovely art by
09/19/2022

Our love letter to you on this Monday morn.

📸 Lovely art by

Happy Birthday to this amazing partner-bestie-butt-kicker, , enjoying some juicy pie on the terrace this afternoon.
09/16/2022

Happy Birthday to this amazing partner-bestie-butt-kicker, , enjoying some juicy pie on the terrace this afternoon.

At some point  went the way of lip-gloss-only but this work by  reminded her how fantastic a little red lippy can be.
09/16/2022

At some point went the way of lip-gloss-only but this work by reminded her how fantastic a little red lippy can be.

08/31/2022

IWG should be ashamed of itself, closing down all The Wing workspaces with zero notice and with immediate effect. So many lovely people lost their jobs, some of whom found out by finding a flyer on the building window as they left for the evening. Members who had conference rooms with catering and a global participant roster flying in for the meeting were not contacted with the exception of the email we all unceremoniously received. We can easily reschedule our meetings and find a new co-working home. Those who just lost their jobs won't have it as easy.

I understand the rough and ugly past of The Wing and there were still speed bumps to clear. But the community that the members and team at The Wing were trying to rebuild in a better way has evaporated with someone detached pushing "send". We met some great people doing good work in Chicago and we'll find them without help.

IWG, parent company of The Wing since the pandemic, who has offered memberships at Spaces and Regus, can bet we won't be giving them our business in any way. You should consider doing the same. You know...just in case you find yourself in this same spot.

When your job is styling brands and customer experiences and you show up to your co-working space to find an ottoman tha...
08/18/2022

When your job is styling brands and customer experiences and you show up to your co-working space to find an ottoman that echoes the fiery pants you found when you finally unpacked your full wardrobe from a house move 4 (4!) months ago…

Authenticity is in the eye of the beholder and one thing we should all agree on is the eye of the beholder belongs to ou...
08/17/2022

Authenticity is in the eye of the beholder and one thing we should all agree on is the eye of the beholder belongs to our customer.

Fakery isn't fooling anyone in 2022 and could end up costing a brand their entire business. It's important that your purpose is not only in alignment with your values but that your services (and products) walk the talk.

In today's digital traffic jam, businesses begin with a purpose and the best customers can see themselves fitting into the words used to describe them.

Stray too far from your true north and you could end up leaving your fans feeling like they're left holding a bag of empty promises.

Not sure what to fill that empty cone with? That's what we're here for, get in touch.
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Chicago, IL
60622

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