06/30/2026
Why havenāt most online coaches been told this email marketing fact?
Itās probably because itās not sexy
And itās probably because you have to be pretty damn good at it for it to work.
Or, at least, you used toā¦
Iām talking about selling with stories.
Using everyday life tidbits to āshowā the lessons youāre trying to teach to your audience instead of just ātelling them all the time like a tyrant.
Know what happens when someone keeps trying to tell you what to do? Even when youāve paid for them to do itā¦
We tune them out.
Itās a simple piece of human nature that exposes a giant flaw in any marketing systemā¦
If you canāt dress up the sales process and make it engaging, entertaining, AND convincingā¦
You donāt stand much of a chance in a crowded market.
I love telling stories.
About how I lost $10k on one of my first client projects and almost went brokeā¦
About how I spent 3-4 months putting all the way down the east coast in a baby blue, retro RVā¦
About how I walked away from a very certain future to slang cookie dough on the roadā¦
Every one of those stories tells my audience that Iām a human.
And it allows for a kind of connection we simply wouldnāt have if I was just selling all the damn time.
I never thought Iād be able to teach this skill thoughā¦
But over the past few months, Iāve found a way to take even the driest of people and get them to send top-tier storytelling emails that actually sell.
Itās hugeā¦
Because the best brands Iāve worked with as agency clients have amazing stories.
A personal finance coaching brand we helped take from $50k/mo to 8 figuresā¦
A supplement company that started printing $400k months from their emails when they generated less than $50k/month beforeā¦
And a āboringā real estate syndication company that turned their story into a book that printed leads at next to nothing for $100k minimum investmentsā¦
Every one of them leaned HARD on one of the most under-utilized marketing levers.
And they profited wildly because of it.
Iām thinking about putting together a life workshop to share this story-selling process with you so you can tell stories that sell in as little as 15 minutes from their help of a new tool Iāve built.
Something youād be interested in?
Drop me a āIM INā below and Iāll get you the deets soonš