08/12/2021
Create high-converting ads with these 7 steps! SAVE POST FOR LATER.
1. Find an angle for your advertisement, or, what is the big idea behind the ad. Here is a tip: different markets = different angles. Find that angle that resonates with your target market of the ad.
2. Find a hook that grabs attention in 6 - 8 seconds (that's how long a human's attention span is!). This could be a catchy phrase, a punchline and/or an attention-grabbing visual. The hook must have a SHOCK VALUE.
3. What are your customer's pain points and problems before using your product/service? Make them relevant.
4. How does your product/service solve those problems?
5. Show additional benefits of using your product/services.
6. Address the possible objections your customers might have when deciding to use your product/service, and provide the answers. For example - No budget, no problem! There is a payment plan!
7. Finish with a clear call to action. If you are creating a video, here's a tip. Include the CTA in the middle of the video AND at the end of the video. Whether we like it or not, some viewers don't make it till the end of the video.
What do you think? Do you follow these steps in your current advertising strategy? Comment below!
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