07/22/2026
Your Google Business Profile does more than tell people your hours.
GBP signals now account for 32% of your position in local search results. That makes it the single largest ranking factor in the Map Pack.
But most businesses fill in the basics when they first set it up and never look at it again.
The monthly actions that move rankings:
- Post at least two updates (Google rewards active profiles)
- Respond to every review - including the ones you wish were not there
- Keep your services accurate - Google auto-generates services that can flag your profile if they don't match what you offer
- Upload fresh photos quarterly
One of these. Consistently. Makes a measurable difference.
Full guide at the link below:
https://www.ilocalhero.com/blog/google-business-profile-optimization