08/28/2026
About a year ago I started buying a drink called Melting Forest. Not becasue I needed it, but because something on that packaging said I needed it. It had the ingredients to back what my doctor said my body needed, and the branding to make me crave it. Fast forward to last week, I see Melting Forest at a convention investing heavily in media branding. When we tell people about the power of print, the response is often "Isn't print dead" or, "Why not just go digital" Sure there are avenues for digital media but print is in so many spaces that simply put - can't and won't disappear. I probably wouldn't have bought that first can had the print not been so creative, or subconsciously knowing that they had invested in branding all the way from the lenticular business cards to the backlit media wall.
