10/01/2026
We pulled together three quotes that all circle the same idea from different angles: marketing works best when it's a story, not a pitch. Seth Godin says people buy the story, not the stuff. Scott Bedbury calls a brand a story that never stops being told. Maya Angelou reminds us that people remember how something made them feel long after they forget the details.
For a small business or nonprofit, this usually means the story is already sitting there- in why you started, who you've helped, or what you've learned along the way; it just hasn't been written down or shared yet. That's So Creative digs for that story first in any brand strategy project we take on.
Which of these three lines hits closest to how you think about your own brand?
📍 Chicago marketing agency | Brand strategy & marketing fundamentals for small businesses
