Midan Marketing

Midan Marketing Midan is a full-service marketing firm, part of Trozzolo Communications Group. Learn more about us: www.midanmarketing.com

Midan Marketing brings together meat industry insider knowledge with seasoned marketing and communications agency experience to explore better ways to sell meat. Our founders and many account team members grew up on family ranches and farms or worked in the packer/processor, retail and foodservice sectors of the meat industry — and we share the insights of their firsthand experiences through the talents of Midan’s marketing, advertising, creative communications and consumer research teams.

It may feel like summer, but the countdown to tailgate season is already on. The food industry players set up to win are...
05/22/2026

It may feel like summer, but the countdown to tailgate season is already on. The food industry players set up to win aren’t waiting until August. They’re building their game plan now!

The meat and dairy cases are a major opportunity for game day spending. Winning that cart requires a seamless shopper marketing strategy that connects with consumers.

Swipe through to see how to get ahead with promotions, with a full shopper marketing mix ranging from targeted digital promotions to high-impact store merchandising designed to drive results before the competition even starts warming up.

Need a tailgate strategy for your brand or business? Let’s talk!

Prices are at historic highs, and grilling season is right around the corner. For meat brands and retailers, this is one...
05/21/2026

Prices are at historic highs, and grilling season is right around the corner.

For meat brands and retailers, this is one of the most challenging environments we have seen in decades. It’s also a moment of opportunity. As beef prices rise, shoppers expand their view across the entire meat case.

🥓 Pork
🍗 Poultry
🍖 Lamb
📦 Value-added cuts

Brands that show up with the right message now can capture attention and build loyalty that lasts beyond the current cycle.

Explore our 2026 Meat and Dairy Trends >> https://midanmarketing.com/blog/top-10-meat-dairy-industry-trends-to-watch-in-2026/

Boots on the ground at the 2026 USRSB General Assembly!We loved seeing the beef industry come together in Tampa, FL, to ...
05/13/2026

Boots on the ground at the 2026 USRSB General Assembly!

We loved seeing the beef industry come together in Tampa, FL, to focus on Science & Stewardship. Midan Account Director Erica Prescott got an exclusive, behind-the-scenes look at sustainability in action, from a 100-year-old Florida ranch raising native cattle to massive reclaimed wetlands protecting endangered species.

Want to see what the future of sustainable beef looks like? 📸 Check out Erica’s full photo blog >> https://midanmarketing.com/blog/2026-usrsb-general-assembly-photo-blog/

05/08/2026

This week, our PR Account Director, Caitlin Fletcher, attended the Animal Agriculture Alliance Stakeholders Summit.

From meat marketing trends and sustainability to the growing importance of cybersecurity, Caitlin is bringing back critical, actionable insights that will directly benefit our team and our clients.

Seeing the agriculture community come together to tackle these big topics leaves us incredibly inspired and ready for what’s next!

Last week, we had the pleasure of attending Trozzolo Communications Group's Founder’s Day and it was wonderful to come t...
05/07/2026

Last week, we had the pleasure of attending Trozzolo Communications Group's Founder’s Day and it was wonderful to come together as a team in person.

We heard inspiring stories from all the Trozzolo company founders including Midan’s own President and Co-Founder, Danette Amstein. We also had the chance to construct over 1500 hygiene kits to be sent to different organizations in our local communities.

Days like this remind us of something we already know: we are stronger together, and that strength is exactly the added horsepower we bring to our clients every day.

Our PR Account Director, Caitlin Fletcher, will be attending the Animal Agriculture Alliance Stakeholders Summit this we...
05/05/2026

Our PR Account Director, Caitlin Fletcher, will be attending the Animal Agriculture Alliance Stakeholders Summit this week.

This Summit brings together stakeholders from across the food chain, from farmers and ranchers to processors, retailers, legislators and media, to address the issues shaping the future of animal agriculture.

As regulations tighten and expectations continue to rise, the need for alignment and informed dialogue has never been greater. This is where the meat industry comes together to navigate what’s next.

Let us know in the comments if we’ll see you there!

What happens when we stop talking at producers and start listening?At the recent National Agri-Marketing Association (NA...
04/29/2026

What happens when we stop talking at producers and start listening?

At the recent National Agri-Marketing Association (NAMA) Conference, Molly Shelton, our VP of Client Services, heard straight from the farmers our industry serves. Check out Molly's blog post to learn how to close the gap between your brand’s messaging and the reality of the farm.

Read the full breakdown: https://midanmarketing.com/blog/closing-the-gap-what-producers-really-told-us-at-nama/

Reflecting on the momentum coming out of March’s Annual Meat Conference. One theme was clear across conversations and in...
04/23/2026

Reflecting on the momentum coming out of March’s Annual Meat Conference.

One theme was clear across conversations and insights: consumer demand for meat continues to accelerate, creating opportunity across the value chain.

We’re inspired by the connections made and look forward to continuing to drive meaningful growth for our clients in the year ahead!

Today we reflect on how Earth Day is important in agriculture. 🐄 It’s shown in how land is managed, how livestock is rai...
04/22/2026

Today we reflect on how Earth Day is important in agriculture. 🐄

It’s shown in how land is managed, how livestock is raised and how soil is stewarded every single day.

We’re proud to support the people and practices moving agriculture forward. Happy Earth Day! 🌎

This week, we are looking forward to joining the U.S. Roundtable for Sustainable Beef for the 2026 General Assembly as t...
04/21/2026

This week, we are looking forward to joining the U.S. Roundtable for Sustainable Beef for the 2026 General Assembly as the meat industry comes together under the theme Science and Stewardship.

From food waste to supply chain innovation and water stewardship, this year’s conversations will explore the ideas shaping a more sustainable beef value chain while creating space for meaningful connection across every sector.

The future of beef depends on informed collaboration and this is where it takes shape!

Address

Chicago, IL

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(773) 276-9712

Website

Alerts

Be the first to know and let us send you an email when Midan Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Midan Marketing:

Shortcuts

Share

Category