Midan Marketing

Midan Marketing Midan is a full-service marketing firm, part of Trozzolo Communications Group. Learn more about us: www.midanmarketing.com

Midan Marketing brings together meat industry insider knowledge with seasoned marketing and communications agency experience to explore better ways to sell meat. Our founders and many account team members grew up on family ranches and farms or worked in the packer/processor, retail and foodservice sectors of the meat industry — and we share the insights of their firsthand experiences through the talents of Midan’s marketing, advertising, creative communications and consumer research teams.

The best marketing starts with understanding.Your consumer. The data. The market. And what’s coming next. Kinda chic, if...
08/12/2026

The best marketing starts with understanding.

Your consumer. The data. The market. And what’s coming next.

Kinda chic, if you ask us.

08/11/2026

Google isn't where your customer starts anymore. Are you visible in the AI conversation?

At the beginning of the year, we predicted cognitive search would disrupt how shoppers discover and buy products. Now, a little over halfway through 2026, that shift is accelerating rapidly.

AI is changing how consumers discover and buy products. More purchase decisions are being made before shoppers enter a store, and brands need to be visible where those decisions happen.

This is the biggest shift in the consumer journey since search engines. Let Midan help you adapt to this new reality and connect with customers throughout their buying journey.

Read our full 2026 MidYear Trends report to learn more about our trend insights: https://bit.ly/4vQ4cUP

Danette Amstein is heading to Kansas City for the inaugural Crops & Cattle - Conference & Ag Expo.Hosted by the High Pla...
08/01/2026

Danette Amstein is heading to Kansas City for the inaugural Crops & Cattle - Conference & Ag Expo.

Hosted by the High Plains Journal, this event brings together leaders from across agriculture to explore the future of food production through the lens of sustainability, profitability and innovation. From advancing soil health and regenerative grazing to the evolving beef supply chain, the conversations are focused on the ideas shaping what's next.

At Midan, we believe meaningful progress starts with collaboration and shared knowledge. Danette is especially looking forward to the sessions focused on strengthening connections between ranchers and consumers, a mission that sits at the very heart of what we do every day at Midan.

📅 August 4–6, 2026
📍 Kansas City Convention Center

If you'll be attending, we'd love to connect. Reach out in the comments or send us a DM to schedule a conversation. We're always excited to exchange ideas and discuss what's next for the beef industry. 🤝

Learn more about the event here: cropsandcattle.com

07/31/2026

The data is in. At the halfway point of 2026, the meat and dairy industries are navigating rapid AI adoption, historic pricing shifts, and growing consumer expectations around sustainability.

These forces aren't just shaping today's market. They're influencing the decisions brands will make for the rest of the year.

Read Midan's 2026 Midyear Trends Report to explore the data behind these shifts and uncover practical insights to help your business stay ahead in the second half of the year. 🥩🥛

Read the report >> https://bit.ly/4vQ4cUP

Christmas in July, anyone? While we are enjoying backyard cookouts and summer fun, successful meat and dairy brands star...
07/29/2026

Christmas in July, anyone? While we are enjoying backyard cookouts and summer fun, successful meat and dairy brands start strategizing for the key holiday timeframe NOW.

We've pulled together the Holiday Market Share Playbook, featuring our top 10 strategies to help meat and dairy brands win this holiday season. Inside, you'll find actionable insights backed by consumer research and market data so you can build a smarter strategy with confidence. Stop guessing and start planning with the insights that matter most.

Read the full playbook here: https://bit.ly/4h40vaG

Ready to start planning? Reach out and book a one hour consultation with our team!

The meat and dairy industry rarely stands still, and 2026 is proving no exception. Midway through the year, brands face ...
07/23/2026

The meat and dairy industry rarely stands still, and 2026 is proving no exception. Midway through the year, brands face ongoing economic challenges, shifting consumer expectations, and significant advances in AI and commerce that are transforming product discovery, purchasing, and value.

Our 2026 Midyear Trends Report reviews our January predictions to highlight what is holding true, what is accelerating, and which developments brands should monitor through year-end.

Review the key insights for the second half of 2026 and find actionable strategies to help your brand adapt, compete, and grow.

Read the full Midyear Trends Report here: https://midanmarketing.com/blog/2026-midyear-trends-report-strategies-to-drive-growth-in-a-shifting-agriculture-market/

07/19/2026

Happy National Ice Cream Day! If you needed one more reason to enjoy a scoop, today is the perfect excuse.

Our appreciation for ice cream goes beyond the treat itself. We value the role it plays within the dairy industry and we celebrate
the producers and processors behind every serving.

This favorite treat does some heavy lifting for the dairy sector. It takes three gallons of raw milk to produce just one gallon of ice cream, and nearly 9% of all milk produced in the United States is used to make the nation's ice cream supply. That massive volume makes ice cream an important driver of demand across the dairy value chain.

At Midan, we understand that journey from the farm to the retail freezer. With deep expertise in agricultural marketing, we help our clients connect every step of the value chain, transform seasonal demand into business growth, and reach shoppers when it matters most.

07/15/2026

Reflecting on Josh Brewster’s kind words at Trozzolo Communications Group Founder's Day, we are reminded that the best work is built on collaboration.

When Midan and Trozzolo joined forces, the goal was simple: combine our specialized industry knowledge with their deep agency experience to deliver more value to our clients. This partnership has allowed both teams to learn from one another and build even stronger, more resilient marketing strategies.

Together, we are already helping brands navigate the changing market with smart, integrated solutions, and we look forward to driving that same growth for many more.

Last week Danette Amstein was part of a small delegation of US and Canadian beef industry members hosting a Food and Agr...
07/13/2026

Last week Danette Amstein was part of a small delegation of US and Canadian beef industry members hosting a Food and Agriculture Organization of the United Nations (FAO) delegation to showcase North American grazing practices.

This North American Grazing Lands Congress convened as part of the International Year of Rangelands and Pastoralist activities. The US tour highlighted the key role cattle and sheep play in preventing fires (reducing the risk of wildfire ignition by 50%), promoting healthy brush and grass growth on mountainsides while reducing the spread of invasive species.

The delegation witnessed first hand how an encroaching noxious plant, Phragmite, found in the Salt Lake wetlands, can be controlled and slowly eliminated while serving as a very nutrient dense feed option for cows and calves. Special thanks to U.S. Roundtable for Sustainable Beef (USRSB) and Public Lands Council for hosting this special event!

07/10/2026

Our Account Director Erica Prescott said it best! At American Association of Meat Processors Convention this week, one thing was clear: welfare and sustainability continue to shape how younger generations think about their food choices.

The opportunity ahead is to work together across the meat industry to share the full story of meat, highlighting the care, commitment and innovation behind the products consumers enjoy today.

By connecting producers, brands and consumers through transparency and education, we can help build a stronger understanding of meat’s role in a sustainable food future.

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Chicago, IL

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(773) 276-9712

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