Flockhart Design, Inc.

01/17/2023

01/06/2022

strategic communication design. smart. collaborative. informed. Flockhart Design, Inc. was founded on the belief that successful strategic design and marketing communications are born through the spirit and process of partnering. This process involves collaboration with equal participation and respo...

04/25/2018

An organization’s brand identity reflects its inherent personality. Consequently, organization messaging is a crucial element of the external communications program, marketing/ collateral materials, the web site, product/service literature, promotional and recruiting campaigns, etc., and must be carefully planned and executed to be consistent with the organization’s identity system and communication plan. It should establish a direction that encompasses core values and objectives, and considers target audience. It is important for us to remember that each component must work within the communications “family” as well as on its own.

We applied this brand approach with our client, Organic Pizza Company. The Denver-based owners came to us seeking a name for their new restaurant venture.
Charged with developing the brand and the name of this Denver-based restaurant, in addition to conveying the quality of ingredients used in their product offerings, the concept was to create a mark that balanced elements of old-world Italian with a fresh and modern approach. Infusing social responsibility into their mission, all packaging was made from recycled materials and a portion of all profits were given back to the community. This became the inspiration for the tagline we also developed, “Taste the Difference, Make a Difference.” Paired with the identity, the modular elements could stand alone or be combined to convey to customers not only the quality of food, but also their ability to feel good about their patronage.

Our branding scope of work included:
> Name Development
> Brand Development
> Logo/Identity Design
> Tagline Development
> Brand Style Guide
> Corporate Stationery
> Website Design

04/03/2018

Client Profile: Sagegreenlife

Growing Green

Sagegreenlife brings spaces to life by integrating the benefits of nature into the built environment, designing living walls for interior and exterior spaces. Integrating their approachable, modern brand and custom photography, we developed a series of product brochures showcased the unique attributes and benefits of their product offerings. The brochures targeted the architectural and design community and were used as sales tools for Sagegreenlife and their distributors.

04/03/2018

Smart. Collaborative. Informed.

Flockhart Design, Inc. was founded on the belief that successful strategic design and marketing communications are born through the spirit and process of partnering. This process involves collaboration with equal participation and responsibility between our company, our client’s organization and our professional alliances. Flockhart Design offers a comprehensive suite of branding, design and marketing services, blending an innovative design process with sound business strategy in order to produce creative solutions that accurately communicate every client’s unique message.