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Kellye Media

Kellye Media is a communications strategy company based in Chicago.

01/29/2025

Chinese AI lab DeepSeek‘s Android app took the No. 1 spot in the Google Play Store just days after the company’s chatbot app earned the top spot in the Apple App Store.

Billed as a free alternative to ChatGPT, the bot is similar, as it can analyze files, answer questions, and get information from the web. "But the U.S. government appears to be growing wary of what it perceives as harmful foreign influence."

What do you think? Will you be using DeepSeek?

DeepSeek has gone viral. Chinese AI lab DeepSeek broke into the mainstream consciousness this week after its chatbot app rose to the top of the Apple

01/23/2025

OpenAI’s first real attempt at the AI agent is here. The company announced today it's launching a research preview of Operator, a general-purpose AI agent that can take control of a web browser and independently perform certain actions. It's very much giving where there is will — and tech — there's a way.

However, we need not despair, as the human touch still as value in a world crying out for authenticity and creativity. If you're still fighting or denying the value of AI, I suspect you have not appreciated or experienced it's agent, or assistant, capabilities.

OpenAI announced on Thursday that it is launching a research preview of Operator, a general-purpose AI agent that can take control of a web browser and perform tasks autonomously.

01/21/2025

TikTok is back just a few hours after it went down thanks to an executive order restoring service in the U.S. The order instructs relevant government agencies to “pursue a resolution” that “protects national security” while “saving [TikTok.]” The U.S. Attorney General will stay its hand for 75 days to enforce the Protecting Americans from Foreign Adversary Controlled Applications Act (PAFACA), which banned the app in the U.S. on Sunday, January 19.

The President seems to have saved the day, which is kind of weird since he's the one who suggested that TikTok was a national security threat back in 2020. But creators rejoice, and it's business more or less as usual — at least for a little while.

President Donald Trump has signed an executive order aimed at restoring TikTok service in the U.S.

01/17/2025

If you're considering how influencer marketing will factor into your marketing and branding strategy in 2025 and beyond, today Global Banking & Finance Review offers a nice overview of what considerations should take precedence.

One notable stat: "As influencer marketing advances...the spending on influencer marketing is projected to surge, with total expenditures expected to reach $9.29 billion by 2025, reflecting a 14.2% increase from the previous year."

If you're marketing to women, this is important not only because women drive a large portion of consumer spending, they tend to lean into influencer-recommended purchases: 53% of women report making purchases directly influenced by influencers' posts.

In the rapidly evolving digital landscape, influencer marketing has emerged as a crucial strategy for brands aiming to connect with audiences authentically. The integration of social media influencers in marketing campaigns offers a unique opportunity to harness personal influence at scale. This rep...

01/16/2025

Walmart refreshed its brand this week with a bigger more vibrant logo and colors. This update to its visual identity is "meant to embrace the growing role that digital and cross-channel capabilities play in an industry that has seen its makeup altered by technology over the past two decades."

Not sure how that familiar — now more vibrant — spark logo does that, but there are lots of fabulous articles to clarify things. Meantime and perhaps more important, Walmart will be easier to see and recognize on all of our digital devices.

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger standalone brand asset.

01/15/2025

So, apparently the general feeling in the market is that news (i.e. political news) may not be able to create long-term renewable (direct) advertising partnerships.

Some outlets plan to build out lifestyle on travel, personal finance and culture instead. That could work, especially if you favor a fluff-first digital engagement strategy. It's not being sarcastic to say that fluff plays and plays well.

On the eve of the president-elect’s inauguration, mainstream outlets have announced their intention to retreat from politics.

01/13/2025

If TikTok goes the way of the dodo in less than a week, it will leave a sizable hole in a very flush influencer marketing landscape. Instagram isn't far behind when it comes to leading brand share at 68.8% and 46.7% respectively in 2024.

But if TikTok does vanish, will platforms like IG and YouTube pick up the slack? Or will new players (like Bluesky, for instance) take the opportunity to enter the market and attempt to become the new preferred home for brand collaborations and partnerships?

The court is likely to rule by the end of next week.

01/07/2025

Amid a number of changes that will alter the way posts, videos and are moderated online, Meta will alter its content review policies on Facebook and Instagram, replacing fact checkers with user-generated “community notes.”

In a number of sweeping changes that will significantly alter the way that posts, videos and other content are moderated online, Meta will adjust its content review policies on Facebook and Instagram, getting rid of fact checkers and replacing them with user-generated “community notes,” similar ...

12/18/2024

Today the Supreme Court agreed to decide whether a ban on the app TikTok violates the First Amendment. The high court will expedite the case and hear arguments on January 10.

The Supreme Court on Wednesday agreed to decide whether a controversial ban on the social media app TikTok violates the First Amendment, adding a major case to its docket this term just before President-elect Donald Trump takes office.

12/07/2024

"The law will ban the video app in the United States by Jan. 19 if its owner, ByteDance, does not sell it to a non-Chinese company."

The law will ban the video app in the United States by Jan. 19 if its owner, ByteDance, does not sell it to a non-Chinese company.

11/28/2024

A ban for children under 16 passed the Australian Senate Thursday and will soon become a world-first law. The law will make platforms including TikTok, X and Instagram liable for fines of up to 50 million Australian dollars ($33 million) for failing to prevent children younger than 16 from having accounts.

The House has yet to endorse opposition amendments made in the Senate. But that is a formality since the government has already agreed they will pass.

11/19/2024

Microsoft will let Teams users clone their voices to have sound-alikes speak in different languages. AI translators tend to be less lexically rich than humans, and there are security issues, but savings are enough to make it worth it for some.

Microsoft plans to let Teams users clone their voices so they can have their sound-alikes speak to others in meetings in different languages. At Microsoft

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Tuesday	9am - 5pm
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Thursday	9am - 5pm
Friday	9am - 5pm
Saturday	9am - 5pm

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