10/23/2017
We are creating a new series of Actionable Tips that you can apply to your business and marketing programs right away. Today's call to action is focused on data driven content planning. Most people, when it comes to content marketing planning turn to their site analytics, which is a great place to start. But there are other great tools at your disposal that can provide a wealth of information to you and help shape your strategy. Check out some of them in our article below and let me know what other methods/tools of "research" you use to drive your content decisions.
Driving your website’s content strategy with data, without breaking the bank. Truly agile marketing teams take both a proactive and reactive approach