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If a bank said its new risk engine might collapse the economy, nobody would call that impressive. They'd move their mone...
10/10/2026

If a bank said its new risk engine might collapse the economy, nobody would call that impressive. They'd move their money. So why does the AI industry get credit for saying its products might end the world?

One PR exec argues the "doom trolling" strategy has a math problem: credibility isn't infinite, and every apocalyptic claim is a withdrawal from an account that eventually empties out.

His case: useful is a good story. It just isn't a flashy one.

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This is no way to build trust. Gabriel De La Rosa Cols is venture partner and head of communications at Add Ventures Capital. Jacob Coxon recently resigned from Anthropic and published the kind of warning that, a few years ago, would have sounded extraordinary. After three years working at OpenAI an...

Just 14% of employees say AI has actually transformed how they work. That's the number you'll need an answer for in your...
10/10/2026

Just 14% of employees say AI has actually transformed how they work. That's the number you'll need an answer for in your 2027 budget meeting.

This free guide from LineZero breaks down the gap between usage and adoption, where most AI ROI stories fall apart, and a simple way to translate time saved and reduced support costs into dollars.

Includes a budget-ready checklist for walking into that planning conversation prepared.

Download now:

Proving the ROI of AI-Powered Employee Experience Employee experience just got more expensive to defend. As organizations move quickly to add AI-powered search, assistants, content tools and personalization to the employee experience, EX, HR and internal communications leaders face a harder question...

Two recognizable names together isn't a strategy. It's just two logos.Macy's and Khan Academy built a real partnership f...
10/10/2026

Two recognizable names together isn't a strategy. It's just two logos.

Macy's and Khan Academy built a real partnership for the parade's 100th anniversary by turning the giant balloons into a free science lesson on buoyancy for elementary students. Macy's brought cultural reach, Khan Academy brought credibility with teachers neither brand could borrow on its own.

The real test before launch: can you explain why these two organizations belong together in one sentence?

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A Macy’s Thanksgiving Day Parade collab shows the power of the unexpected. Putting two recognizable names together doesn’t automatically make a strong brand partnership. Collaborations are more effective when communicators recognize what one organization can do for the other that it can’t cred...

During heightened stress, people struggle to retain information. That's why the instinct to say everything at once durin...
10/09/2026

During heightened stress, people struggle to retain information. That's why the instinct to say everything at once during a reorg or merger backfires.

Emilie Bingham of ShipStation Global keeps change messaging simple and repeats it often, anchored to a shared goal with visible early wins. Strong partnerships between comms, HR and leadership start with a plain statement of facts, not a single perfect email.

Consistency beats cleverness when people are already overwhelmed.

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Emilie Bingham of ShipStation Global shares how she keeps messaging simple during uncertainty.

Channels change overnight. AI is rewriting how content gets made and found. Leadership still expects you to have the ans...
10/09/2026

Channels change overnight. AI is rewriting how content gets made and found. Leadership still expects you to have the answer.

Ragan and PR Daily's Social Media & Marketing Conference, March 3-5 at Walt Disney World in Orlando, covers AI workflows, video, crisis response and employee-driven storytelling.

Join us:

Join us March 3-5, 2027 at Ragan and PR Daily's Social Media & Marketing Conference at the Walt Disney World Swan & Dolphin Resort in Orlando.

Today's the day. Lowest rates for Future of Communications end tonight.Austin, Nov. 11-13. Join leaders from Lockheed Ma...
10/09/2026

Today's the day. Lowest rates for Future of Communications end tonight.

Austin, Nov. 11-13. Join leaders from Lockheed Martin, Dell, Reddit and Dow Jones as they tackle AI, trust and change.

Register today:

Join thousands of top communicators in Austin, Texas, Nov. 11–13, 2026, for three days of bold keynotes, interactive workshops, hard-hitting panels and unrivaled networking.

A lot gets said about AI in comms. Not much of it is backed by data from the people actually doing the work.Ragan's Cent...
10/09/2026

A lot gets said about AI in comms. Not much of it is backed by data from the people actually doing the work.

Ragan's Center for AI Strategy is fixing that with the 2027 State of AI in Communications survey. Confidential, 5 to 7 minutes, and you get the full results back.

Take the survey:

Take this brief survey today to shape the future of AI in comms.

CCOs still make less than other C-suite leaders. Only half report to the CEO or sit on the executive committee. Companie...
10/09/2026

CCOs still make less than other C-suite leaders. Only half report to the CEO or sit on the executive committee. Companies spend far more on advertising than on comms.

Mark Bain argues incremental progress won't close that gap. His case: consolidate a fragmented industry of agencies, vendors and professional groups, build shared tools instead of siloed innovation, and have comms own adjacent functions like investor relations and change management.

Bold, or overdue. Maybe both.

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Communicators should take bold steps to supercharge the field's impact and reputation.

Your employees keep sharing feedback, but if they never see anything change, they’ll stop.Join Ragan and LineZero on Wed...
10/08/2026

Your employees keep sharing feedback, but if they never see anything change, they’ll stop.

Join Ragan and LineZero on Wednesday, Oct. 21, from 1-2 p.m. ET for a free webinar on cutting through the noise, getting insights to managers and showing employees what’s changing.

Register now:

Join us on Oct. 21 for this FREE webinar, where we'll dig into why so much employee feedback stalls before it turns into anything and what it takes to change that.

"Trust in a crisis is not built in the moment. It is drawn down from what you've built over time."Crisis leaders agree t...
10/08/2026

"Trust in a crisis is not built in the moment. It is drawn down from what you've built over time."

Crisis leaders agree the fastest response isn't the goal. The real work happens before anything goes wrong: building relationships when there's no problem to solve, knowing exactly who escalates what, and having the standing to say no to moving before the facts are in.

A correction only works if people already trust who's issuing it.

Read more:

Your everyday comms determine how smooth your crisis response will be. A crisis today is faster and less predictable than ever before. AI can create a convincing fake in seconds or an employee complaint can jump from Reddit to mainstream news before a company knows it’s happening. This isn’t goi...

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