LeadLab Media

10/23/2024

Unlock the full potential of your Google Ads campaigns! 🔑 Our latest blog post delves into Performance Max and the importance of balancing machine learning with human expertise. Discover tips for optimizing your strategy and driving better results. Check it out now! 📊 https://leadlabmedia.com/understanding-google-ads-performance-max-a-balanced-approach

Discover how to effectively leverage Google Ads Performance Max in your marketing strategy. Explore the balance between machine-driven campaigns and traditional methods to optimize conversions and achieve the best ROI. Learn the pros, cons, and key controls to maximize your advertising success.

10/15/2024

🚀 Exciting News for Small Business Owners! 🚀

We're thrilled to announce the release of our 2025 Small Business Digital Playbook—your ultimate guide to navigating the digital landscape! 📊📱 Tailored specifically for small businesses, this curated playbook is packed with actionable tips, strategies, and insights to help you thrive in the year ahead. 💼✨

From social media growth hacks to e-commerce strategies, this is your go-to resource for success in 2025. Ready to take your business to the next level?

⬇️Comment ""Claim Mine"" below to get your copy now!

12/11/2023

We're excited to be exhibitors at the Atlanta Small Business Expo on December 13th. We'd love to see you in person and discuss how our performance marketing services help small businesses 👩‍💼📈
•
•
•

11/30/2023

In 2022, we hosted our first Toys For Tots Drive and donated 90 toys thanks to the help of our clients and loved ones 🎉🧸 With your help, our goal is to collect over 200 toys in 2023. Our team will be accepting donations through 12/20 via our Amazon wish list, which will ensure your toy is sent directly to our collection base where the toys will be donated to the James Storehouse California Organization and the ACTIONvc Foundations Christmas Community Shoppe to help brighten the holidays for children in need. Click on the link below for access to our Amazon wish list!

We hope you’ll consider donating to our 2023 Toys For Tots Drive and inviting any of your friends and family to contribute as well! We are so excited to keep you updated on the progress of our toy drive and most importantly to spread some holiday cheer to children in need. Happy Holidays ❤️

https://www.amazon.com/hz/wishlist/ls/2VKJ805K0WE5G?ref_=wl_share
•
•
•

10/25/2023

Warning! Someone is using our business name and logo to run a texting scam. Please know that we will never reach out to anyone via text regarding job openings. We are not currently hiring for any positions. No full-time positions. No part-time positions. No non-staff/consulting positions. We are sorry to those who have been mislead. Please don't engage with these people, don't click any links and continue to report if someone has reached out to you.

10/20/2023

Join our CEO & Founder Sara Burton Johnson on the InWork Podcast with Dave Valentine! In the latest episode, 'Evolve By Necessity,' Sara shares her sales process experience in the face of industry changes, especially in the light of going on maternity leave for several months. Discover the nuances behind how LeadLab Media's services are sold as Sara and Dave ideate together on ways to grow and refine sales operations, from the micro to the macro. Two industry experts with two decades each in digital media share their insights and expertise. Don't miss this insightful episode! Click the link below to watch now. 🔥
•
•
•

After working at large agencies in Chicago, Sara Johnson began her own agency, LeadLab Media. Designed to help agencies and marketers with all things paid se...

10/18/2023

Please join us in giving a big shoutout to Regan Kohut on her promotion to Account Manager! 🎉

Since joining the LeadLab Media team in January of 2022 as an intern Regan's been quick to master new platforms, she’s built meaningful relationships with her clients and her diversified experience is an asset to our team!

She holds the following certifications:

Advanced Google Analytics Certified ✅

Google Ads Display Certified ✅

Google Ads Search Certified ✅

Amazon Advertising Foundations Certified ✅

Congratulations Regan and thank you for all of your hardwork!
•
•
•

10/10/2023

Unlock the secrets to successful hiring with our latest blog post 🔓👩‍💻 Our CEO gives expert advice and tips on how to hire top talent in the paid media industry. From examples of questions to ask in the interview process to red flags to watch out for, read now at the link below!

https://leadlabmedia.com/blog-best-practices-for-hiring-a-paid-media-manager/?utm_source=facebook&utm_medium=organic
•
•
•

10/02/2023

Introducing Tori Green for this week's ✨​Member Monday✨

Tori joined our operations team in 2022 as an Executive Assistant to our CEO. With ten years of administrative work and extreme attention to detail assisting C-level executives, D-level and V-level management, she’s adept in organization and project management. Tori understands the needs of our team and organizes next steps, action items, and project schedules that add value to our company and to our overall success. Since joining LeadLab Media, she has been instrumental in building the processes that have allowed us to work faster, smarter, and get more done. Our CEO feels lucky to have her in our court! A fun fact about Tori is that she has a mini sheepadoodle named Sonny 🐶☀️
•
•
•

09/25/2023

Say goodbye 👋 to traditional contracts and embrace the power of hourly agreements. Check out our post ⬇️ to learn more about why our hourly pricing model is a game-changer for our clients! 📷 credit: Sara Burton Johnson
•
•
•

09/21/2023

Curious about the latest changes in Facebook ad tracking? 🤔 We've got you covered! Tap the link below to learn all about the removal of Aggregated Events Measurement and its impact on advertisers in our new blog post.
•
•
•

Facebook has recently announced significant changes to Facebook ad tracking by removing Aggregated Events Measurement (AEM). Facebook introduced AEM in 2021 as an event-tracking solution for users who have opted out of tracking on iOS 14.5 and later devices. Since implementing this feature, advertis...