01/30/2026
Dangerous health myths—including misinformation about root canals—are racking up millions of views across TikTok, Instagram, and Facebook. Left unchecked, false narratives spread fast, shaping perceptions, fueling fear and eroding trust in science and experts.
CS-Effect CEO Candice Warltier and Kim FitzSimmons, MBA, CAE, AAiP, Chief Marketing & Communications, American Association of Endodontists, will co-present Truth vs. Trends: How Associations and Creators Can Combat Misinformation at Association Forum’s Women’s Executive Forum.
They will share how they created and launched a smart, strategic influencer campaign to mobilize member endodontists and social media content creators to combat these lies being spread and build credibility.
Registration link in the comments below.