05/25/2019
Video Marketing....Every day, nearly 500 million hours of videos are watched on YouTube. Did you know that YouTube is owned by Google?
To get maximum reach and engagement among your targeted and organic audience, you should seriously consider video as part of your "reach-out" message. But some owners still can’t find a valid reason or understand the benefits behind using video marketing in their business strategy. So, here are just a few of the advantages of using video marketing which all those with an online presence, should definitely consider for growth of business and/or following.
1. Boost Website SEO: For some of you, it might seem weird, but according to the research of ComScore, inclusion of Video in your website increases its chances of getting higher Google rankings by 53 percent. Oh, by the way... did I mention that Google owns YouTube?
2. Increase User-Engagement: The biggest problem that most of the business face is lack of online user-engagement, which affects their ranking. As compared to text content, the video content is more liked and shared by the viewers. According to the statistics, video content is shared about 1200 percent more than the traditional text content.
3. High-end Information for Increased Conversion: A user is always in the state of search dilemma until someone guides or attracts them to their site. A video is one of the best most recently effective sources to attract and guide your users to your site, offer or service. The inclusion of video marketing along with landing page optimization, has seen an increase in conversion rate above 80 percent. Now that's even more powerful.
4. High ROI: In terms of comparing video with other marketing tools, videos provide a high return on Investment. The major reason behind its high conversion rate and increased ROI, is its potential to explain almost everything in a visual format that is highly loved by the buyers/users. Which in-turn, increases conversion rates, and provides a greater return on investment then with content alone.
You can’t deny the fact that content is still ruling the market. But the type of content has become versatile. The need for rich content is the need of the hour. And hence visual content in the form of graphics and videos is in high demand. So, if you are looking for explosive, effective promotion tactics, consider video marketing and promote your business in an updated, highly attractive, high ROI fashion.
Look at the photo below...which link captured your attention?...
