08/28/2020
“Marketing without data is like driving with eyes closed” 💾⠀
-Dan Zarrella⠀
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Creating a successful marketing strategy is like planning a road trip⠀
with your car -in some way.⠀
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How can you start marketing your business without gathering all the essential⠀
data you will need in the process? ⠀
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Data will help you set goals, find the right paths, estimate the needed resources⠀
and choose which tools you have to use and how. ⠀
⠀
The same goes with a road trip. You will have to set a destination, find⠀
the best routes, estimate the trip’s cost and choose the right vehicle -the tool⠀
in this occasion. ⠀
⠀
What about the problems that may appear in both circumstances -you ask?⠀
⠀
Take some time to think about it… ⏲️⠀
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3,2,1 -the answer will be the same, more data.⠀
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More data may be useless at a first glance but sometimes they appear to⠀
be so much valuable. They can give solutions in problems you wouldn’t even⠀
consider they exist.⠀
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To conclude, gather data, data and more data 👍
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