Iconic Details, Lola VonRoda

Iconic Details, Lola VonRoda Hi, I’m Lola! I like to ask: If I put you into a blender (with no pain or suffering), and juiced you—what would come out? Let’s talk! Message me or book a call.

Branding + Interiors | Identity-Focused, Bespoke Service, Designer Aesthetic & Iconic Results | Are you living be default or design? | Call Me ~ When it needs to be iconic ✨️ I’m an identity-focused brand strategist—which is a fancy way of saying: I see your ultimate potential, capture it, and infuse it into every detail of your business and brand. An 🫖 afternoon tea or an 🍸 espreso martini? That

juice is what I call your "iconic essence." We then infuse and use it to create a brand that feels like you, attracts your ideal clientele like magic, and scales with stretch marks. My work is about AMPLIFYING who you are, what you do and how you do it. It's not about "fixing" you or your business. I believe branding is something to BE, not something to do. With over a decade of experience, I’ve partnered with 100+ brands, visionaries, muses, and iconic authorities to launch, elevate, and expand their identities. Working with me is a life-altering experience, not an expense. My work is 100% customized, inspired by you, my client and muse. I believe every business and individual is unique and deserves a uniquely tailored support and service. I spent years trying to hide my freak-ish-ly accurate intuition, fitting into industry standards that diluted my magic. Let's just say it led to one hell of a phoenix- journey in 2022. Moving across the country, new hairstyle, new name, and mystic mark tattoos. So if you’re stuck in the box, sick of hustle culture, tired of diluting your brilliance and ready to be free— Call me. I bring keen intuition, obsessive attention to detail, a passion for symbolism, and a luxury-level aesthetic to uncover what makes you—and your brand—unforgettable.

💭 I'll leave you with these questions to ponder:

✨ Is your branding by default, or by design?
✨ What would it be like to be fully you—unapologetic, self-defined, full voice, full authority, seen, heard, appreciated, and referred?
✨ Are you ready to stop using F-words like Free, Friend, and Fiverr—and go designer?

🖤 Ready to step into your iconic era? Let’s make your brand ICONIC!

My little helper... bringing me toys 🤭
05/22/2026

My little helper... bringing me toys 🤭

🪄 This week I'm working on some amazing projects:*I just presented the design concepts for a new logo and brand identity...
05/19/2026

🪄 This week I'm working on some amazing projects:

*I just presented the design concepts for a new logo and brand identity for a PR Agency and they loved the direction! Now I just need to export all the file types so they can use it.

*Refining a clients Success Tracker to include a press kit, event calculator, and event planning tabs.

*Joining forces with a strategic partner to support a local coffee shop with their brand expansion. This one especially fun because it's not your average coffee shop and there is amazing potential for unique and abstract branding. Making the coffee the start of the show vs the cafe. It will be fun to speak with them!

*A weekend office makeover. A past muse found a new office space and we are doing a weekend reno! We have full approval from the property owner, all hands on deck, and all the moving pieces to make this epic. I'm most excited for the ceiling decor as this client offers acupuncture and other treatments that have patients looking up from the table. We're going bold on the ceiling is all I can say!

What are you up to this week?

Anything I can support you with?

💌 Send me a message: Do you have a pitch deck that needs a Lola-lift, a website that needs a refresh, a room that needs a makeover ~ I've got you!

~ Lola

Dragon 🐈‍⬛️ My assista-cat 💛
04/30/2026

Dragon 🐈‍⬛️ My assista-cat 💛

REST | RESET | RECHARGE Why? Because Lola said so!Alright my CEOs, founders, visionaries and muses...I know it goes agai...
04/29/2026

REST | RESET | RECHARGE
Why? Because Lola said so!

Alright my CEOs, founders, visionaries and muses...

I know it goes against your nature...

I know you want to go-go-go and do-do-do...

*but* after multiple conversations about this in the past 24 hours its time for a public announcement and permission for you to take a B R E A K.

Yes ~ Do as I say!

You just finished that launch...

You just wrapped up that event...

You're done with that thing on Monday...

Right... So here's what I need you to do... PLAN A RESET!

I often refer to this as "Identity Maintenance"

What are those things that help you to reset your energy, creativity, productivity, and mind?

Mine:

- Restocking the fridge

- Doing the laundry

- Buying a new book

- Refilling my tea drawer

- Taking a mid-day nap (Gasp!)

Here's the thing.

We are not steam engines with infinite power systems.

We are like tides with ebs and flow.

Aleka Thorvalson, CPC, PCC calls is the Inhale and the Exhales.

If you have been "exhaling," pushing, powering through... welp... it's time to RECHARGE with a bit of an inhale. An intentional break.

If you charge your phone every night... why are you not charging your mind, creativity, and productivity.

THIS IS YOUR LOLA SAID SO:

- Plan a break!

- Plan a day!

- Plan an afternoon!

Disconnect
Reflect
Restock
Recharge

Then get back at it!

I am so proud of each of you. The work you are doing is amazing. The work you are creating is incredible.

NOW GO TAKE A BREAK SO YOU DON'T BRUN OUT!!!

Sent me a note.
Whisper in a DM.
Comment below for accountability.

YOU CAN'T CREATE FROM EMPTY!!!

Ok. That's All.

✨ 38 ✨I finally understand:• Fear is the biggest gatekeeper to your desires.• “Be scared and do it anyway.” My version? ...
04/24/2026

✨ 38 ✨

I finally understand:

• Fear is the biggest gatekeeper to your desires.

• “Be scared and do it anyway.” My version? Be stronger than the fear. I won’t lie… it’s absolute sh*t to navigate the world knowing this truth. But nothing has unlocked more for me than this.

This past year asked me to fully own my power, voice, magic, and creative talents.

• To trust what I know instead of what I’m told.

• I’ve stopped trying to fit into industries, expectations, or timelines that were never designed for me.

• Letting nothing disturb the peace I’ve sacrificed so much for.

• I’ve learned my magic isn’t in the feed. It’s in the room. In the conversations. In the whispers that turn into something bigger.

• I’m not building a machine. I’m not chasing 10x growth or planning an exit. I’m architect and steward of a sanctuary for identity transformation. Because the truth is… I am the differentiator. Not the deliverables. Anyone can design a logos and website. But the way I see you, understand you, and translate your identity into something fully embodied? That’s my magic.

Over the years, I’ve realized that when something feels “off” in your business, life or environment… It’s rarely the need to do more and almost always a sign for you to be more YOU.

✨ 38 feels like nuclear fusion.

So yeah...
Let's create something ICONIC.
😉 You in!?

~ Lola 🥂

🎬 I've been working on something...The thoughts, ideas, and moments I want to share most don't translate when I go to wr...
04/07/2026

🎬 I've been working on something...
The thoughts, ideas, and moments I want to share most don't translate when I go to write, record, or "create content"... They are the raw, real, unfiltered moments that happen naturally, in conversation, through voice note, or in whisper with my Muses and team.

The last few days, the urge to create a YouTube channel has been all consuming in my mind. Just as Elizabeth Gilbert describes in her book Big Magic, that idea that just keeps tugging on you until you do something about it!

Well... a few days ago I sat down with Chat and told it of this idea of mine. How I wanted to curate and organize my channel to be different... To speak to my Visionaries AND Muses. To be raw and unfiltered. To highlight the trifecta of my work: Identity, Image, Interiors ~ Brand, Style, Decor. To be binge-worthy. To become a creative space to share my work, ideas, movement... and gather a community. A space unlike other platforms... So I may have dedicated a Saturday afternoon to designing my banner image, writing out my channel description, planning the videos I want to share and the unique perspectives I want to capture and put into the world.

Video ~ Just captures my essence in a way writing posts or designing IG posts just doesn't...

Just now I had the exact moment I hope to capture and build this creative outlet around... A Muse Moment! I grabbed my phone, captured the moment, and published it for you all to see.

OF COURSE!! I have more to come! More to record! More to share... but in the spirit of inspired creativity, F* the "perfect" launch or announcement ~ Go see what I've created so far.

For everyone who's ever said "Lola ~ You need a TV Show" This one is for you 😉

Bookmark this:
www.youtube.com/.details

It's going to be a spot you want to come back to often!

"Corner ✨️ Conversations"This is too funny... The universe is sending me some strong signs encouraging a new idea of min...
04/01/2026

"Corner ✨️ Conversations"

This is too funny... The universe is sending me some strong signs encouraging a new idea of mine 😆

So... I recently shared with a handful of people a new idea of mine! About how I'm always ending up in corners *whispering* with people about business, branding and interior design... How the other night, I was out with a friend at a bar, and saw a psychic had a reserved table for readings in the back corner... I said "Now thats what I need for all my whispers!"

I seriously love these moments and have genuinely been trying to find a way to encourage more of these whisper moments.

In a call with my mentor on Monday I called them "corner conversations" and we both stopped and said "Oh! That's gooood"

A thought just simmering in the back of my mind, given some love by a few I’ve told so far... then I get this! A "whisper text" ~ Yep that's what I'm calling it! Exactly like in person but via text!

Pulling me into a corner asking for my 2 cents! 🥰 I love this!

I just had to share! How serendipitous is that!

Corner Conversations would be free, not sale-sie, little moments (thinking 30min) to whisper what your thinking or working on... I don't have a reserved table in the back of a cool bar *yet!* but I'm putting it out there regardless to see what you all think!?

Should we make this a thing!?
Should I be scouting corners for us!?

🤓Tell me ~ Tell me!

I was just playing with this graphic for a vibe but its not "official" lol

🎤 Last week I had the pleasure of speaking at  Empowerment Luncheon on a topic I could talk about for hours: Fostering A...
04/01/2026

🎤 Last week I had the pleasure of speaking at Empowerment Luncheon on a topic I could talk about for hours: Fostering Authenticity In Your Brand Online & IRL

I shared this moment with (Content Marketing & SEO Strategist). Together we decided to do things a bit differently and not just host your "typical panel presentation." We decided to open the conversation to attendees!

Niko started the conversation with thoughtfully curated questions ~ then the real magic began ~ We spoke directly to attendees in the room! *Gasp!*

✨ Answering THEIR questions.
✨ Sharing our experience, expertise, and insights tailored to THEIR needs.
✨ Turning the panel into something closer to a live consultation than a generic surface level presentation.

After the event, Niko’s team shared that many attendees said it was their favorite luncheon yet!

: People aren’t craving more information.
They’re craving connection, conversation, and personalized recommendations and suggestions. Authentic and Real Connection 🤯.

I know I'm preaching to the choir if you're in my network... but I share this as a friendly reminder for us all to tailor opportunities to facilitate authentic connection and sharing our iconic authority!

Authenticity is about acting on those moments where you can say "If I were to do this... I would..." and making something your own!

💞 The best conversations don’t happen on stage. They happen when you lean in, get specific, and meet people where they are.

Thank you to Niko Apostal & Laura Stef for this opportunity and allowing us to curate it in a way that would be most authentic to who we are.

Closing out Q1 and taking a moment to reflect… A few iconic projects are wrapping, others are moving into their next pha...
03/24/2026

Closing out Q1 and taking a moment to reflect… A few iconic projects are wrapping, others are moving into their next phase, and it’s creating space for whose next ✨️

I’m beginning to map out Q2 muse projects.

The kind where we’re not just tweaking things… we’re refining, amplifying, and designing brands and spaces that feel as good as they look! Position you so authentically it feels second nature! Gives you that fresh pep in your step.

If your business, brand, or space has you giving it a little side eye…
feeling the potential of what it could be… and that quiet nudge of ‘it’s time’… I’m your girl ✨️

Let’s find time to connect, talk through what you’re envisioning, and create a plan that honors you and brings your vision to life.

Q2 we're not living by default... we're living life by DESIGN!!

✨️💌✨️ DM me

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Chicago, IL

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