10/16/2023
🏢 Introducing "Off The Nine" – a living building in the heart of Auburn Gresham!
First-ever, Chicago Pritzker Traubert Foundation Winner, Auburn Gresham, was awarded 10 million for its “Always Growing, Auburn Gresham” plan. The new grant will support projects that spur economic development and improve well-being and safety on Chicago’s South Side. With our comprehensive business plan, we secured the grant, paving the way for the project's realization.
Our goal was to create a “living building” that would be the heart of Auburn Gresham. As the market and food hall will be the heart, Auburn Gresham will be the beating pulse, pushing life back into the space while creating a platform for expression, art and community. The people of Auburn Gresham will give it life and the market will merely be an opportunity for growth to bring about positive change to the neighborhood.
The concept & the name - “Off The Nine” comes from everyone in the community affectionately referring to 79th street corridor as “The 9”. The name comes from its location being off the main intersection, and it’s direct connection to the residents of the neighborhood. THE 9 ICON is used in reference to “nine” in off the nine. The symbol that is combined with the number is derived from the adinkra symbol “think ahead.”It means aim high and think ahead, symbolizing forethought, planning and setting goals. We chose this symbol as a form of expression to incorporate in the branding, as the goal of this project is to bring about positive change within the community of Auburn Gresham.
For the full case study, visit our website - www.gazcreativeagency.com (link in bio)
And now to extend a sincere THANK YOU to the person who made all of this possible - the mastermind who seamlessly coordinated all the moving pieces and worked tirelessly with us on the business plan: of Calibrate Coaching & Consulting.
