06/21/2023
t's time to draw the line. ME content or THEM content?
I want to touch on the ME content vs. THEM content
Because, if you find that you're only getting love from your usual audience while nobody new is peeping your content...
It’s because you're creating too much “ME” content! Sure, it may light you up and give you all the right feels when you post something YOU think is great, but what about your community? What are they actually interested in right now? What do they need or desire...
Here's the tea: your “ME" content is only relevant to people who already know, like, and trust you.
That's why you keep seeing the same engagement over and over again. If you want to see a wider audience, you need to start creating “THEM” content.
Start creating content with your ideal client in mind - the ones who may not know you yet, but will be compelled to engage with your brand personality and style and eventually do business with you!
Here's the difference between “ME” and “THEM” content: ME content screams, "Look at how awesome I am!", "look what I can do" while them content says, "I get you, I understand you, and I'm here to help you on your journey."
See the difference?
so if you want to reach a wider audience, it's time to switch it up. Stop with the "me" content and start delivering the "them" content that your audience craves.
Trust me, your community will thank you for it!
If you are struggling with this, I highly recommend that you download my free guide that will give you the help you need to create more THEM content! Link in bio