05/06/2026
Yesterday I saw a 'marketing guru' tell a local plumber to 'build a lifestyle brand'. Unless that plumber is selling artisan, hand-poured toilet water, we need to stop the madness.
Stop taking advice from people who think 'engagement' means your aunt liking your post. You don't need a lifestyle brand; you need a content strategy that doesn't make people want to delete their web access. We specialize in marketing that actually sells things—what a concept, right?