Non-Stuffy Marketing

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Non-Stuffy Marketing Law firm marketing for growth-ready firms.

We help attorneys stand out from the crowd, attract better clients, and build practices they're proud of — without the guesswork.

09/18/2026

AI can draft a reply in seconds. It can give you five tone options. It can take the emotion out of a response that was going to cause a problem. Joe and Attorney Kevin Sullivan both use it for exactly that.

But neither of them lets it go out unread.

Because AI doesn't know what you know. It's working with what you gave it — and sometimes what you gave it isn't the full picture. The reply might be polished and still be wrong. Accurate and still be off-brand. Professional and still miss the point entirely.

Your name is on that email. The AI's isn't. Review everything before it leaves your desk.

🔗 Link in bio to watch the full podcast.

Attorney Kevin L. Sullivan II

You didn't start your own firm to spend your Saturday mornings answering intake calls instead of watching your kid's gam...
09/18/2026

You didn't start your own firm to spend your Saturday mornings answering intake calls instead of watching your kid's game.

But that's what happens when marketing and follow-up depend entirely on you being in the loop.

A firm that runs without you isn't a firm that neglects its clients. It's a firm with systems handling the parts that don't need to be you, so the parts that do need to be you, the actual practice of law, the decisions only you can make, get your full attention.

We build the marketing and intake systems that keep working whether you're at your desk or on the sideline.

What would it change for you to trust your systems enough to actually be present somewhere else?

🔗 Link in bio for your free strategy session.

Ask any agency you're considering: "How do you define a qualified lead?" If they can't answer clearly or the answer is v...
09/17/2026

Ask any agency you're considering: "How do you define a qualified lead?" If they can't answer clearly or the answer is vague, you're paying for volume, not value. That one question tells you more than their pitch deck will.

➡️ Share this with an attorney who needs to hear it.

09/15/2026

It's been eight months since California made law firms liable for their marketing vendor's mistakes. A lot of agencies still haven't changed a thing.

If your ad is misleading, or doesn't clearly identify a real attorney and office, you're exposed to statutory damages up to $100,000. Per violation. And now consumers can sue directly, not just the State Bar.

We built our process around this from day one.

Ask your agency how they're handling it. If they hesitate, you have your answer.

🔗 Link in bio for your free strategy session.

$60K months. Discounted cases. A revenue ceiling that wouldn't budge.Then Kedia Law signed with us.5 months later: $103K...
09/14/2026

$60K months. Discounted cases. A revenue ceiling that wouldn't budge.

Then Kedia Law signed with us.

5 months later: $103K months. 6X return on ad spend. 72% revenue increase.

This is what happens when ads, SEO, and reporting actually work together.

See the full breakdown. →

➡️ Ready to see what this looks like for your firm? Link in bio for your free consultation.

09/11/2026

Attorney Kevin L. Sullivan II of Leaven Law tells new PI clients he's their quarterback — personal cell, full team, and an honest acknowledgment that some details are still unknown. "We'll figure it out together." That transparency is what makes clients feel safe enough to sign.

🔗 Link in bio to watch the full podcast.

09/11/2026

POV: The whole office is sick of the fluorescent lighting but there is no light switch to be found, so you have to improvise 😅

Your website is competing with the 2 to 5 other firm sites your potential client has open right now. Slow load times and...
09/11/2026

Your website is competing with the 2 to 5 other firm sites your potential client has open right now. Slow load times and thin information lose that competition every time, no matter how good you actually are.

🔗 Link in bio for your free strategy session.

09/08/2026

If a stranger read your last 10 posts, could they tell a real person wrote them?

Our Media & PR Director Jamie breaks down why that question matters more now that platforms are actively getting better at spotting AI content.

09/07/2026

When marketing works, it compounds. More spend brings more leads. More leads bring more revenue. More revenue means more to reinvest. Most firms break that cycle by treating their marketing budget as a fixed number instead of a percentage.

Joe Guernaccini breaks down the math with Alex Edwards of Nth Degree Co.

What percentage of your firm's revenue is going back into growth right now?

🎙️ Link in bio for the full podcast.

Address

314 S. Missouri Avenue, Ste. 200
Clearwater, FL
33756

Telephone

+17274664064

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