Our Town America

09/25/2026

Summer may be known as peak moving season, but new neighbors don’t stop arriving when September ends.

Every month, households move into new communities and begin looking for restaurants, services, healthcare providers, retailers, and other local businesses.

That makes new mover marketing more than a seasonal opportunity. Consistency helps businesses stay visible as new potential customers continue entering their market throughout the year.

Curious how much movement is happening in your market? Check your ZIP Code: https://www.ourtownamerica.com/new-mover-zip-codes/

09/22/2026

Your direct mail strategy should start with one question: Who are you trying to reach?

If the answer is an entire neighborhood, EDDM may make sense. If you have a more specific customer in mind, Targeted Postcards can help you focus your message.

The right choice depends on your audience, your goals, and what you want your campaign to accomplish.

See how the two approaches compare: https://www.ourtownamerica.com/2026/09/18/eddm-vs-targeted-postcards/

Compare EDDM and targeted postcards to determine which direct mail approach makes sense for your local marketing goals.

09/21/2026

🤝 Great local businesses know other great local businesses.

Know a business in your community that would be a great fit for the Our Town America New Mover Program?

Whether it’s a favorite restaurant, trusted home service provider, local retailer, or another business new residents should know about, we’d love the introduction.

Many of our strongest partnerships start with referrals from businesses already welcoming new neighbors.

Know a great local business? Refer them to Our Town America here: https://www.ourtownamerica.com/referral/

09/18/2026

🏈 Football season is here. Is your marketing game plan in motion?

Game days mean more customers ordering takeout, gathering with friends, shopping for supplies, and supporting their favorite local spots.

A well-timed postcard campaign can put your offer in their hands before kickoff—whether you’re promoting game-day specials, catering, retail offers, or seasonal services.

There’s plenty of season left. Get your campaign in the game: https://www.ourtownamerica.com/targeted-postcard/

09/16/2026

💬 Sometimes the best way to explain the impact is to hear it directly from a new resident.

"What a nice surprise to find local information and certificates in my mailbox! I enjoyed being able to learn about my neighborhood businesses and to get better, more personalized information than just doing a Google search. Thank you for this service!"

Moving to a new community means figuring out where to eat, shop, and find trusted local services. A thoughtful introduction can help turn an unfamiliar neighborhood into a place that feels like home.

And for local businesses, it’s an opportunity to make that introduction personal.

09/15/2026

🍔 Success Spotlight: Turning New Movers into New Customers

For Culver’s in Arizona, the opportunity was simple: reach new residents before they established their new dining routines.

With a FREE Value Basket offer across 3 ZIP Codes, their year-long New Mover campaign delivered:

📬 3,418 verified new movers reached
🍔 582 redemptions
📈 17.03% redemption rate

By combining the right offer with the right timing, and category exclusivity, Culver’s generated hundreds of first visits and opportunities to build long-term customer loyalty.

The first visit can be the start of a lasting customer relationship.

How many new movers are entering your market? Check your ZIP Code to see available opportunities near you: https://www.ourtownamerica.com/new-mover-zip-codes/

09/14/2026

🍂 Fall will be here before you know it. Is your marketing ready?

From football season to Halloween, Thanksgiving, Black Friday, and the Holidays, the busiest shopping and dining months of the year are approaching.

Now is the time to plan ahead. A well-timed targeted postcard campaign can help promote seasonal offers, drive traffic, and keep your business top of mind when customers are ready to spend.

Plan early. Mail strategically. Be there when it matters.

Explore fall marketing ideas and how to plan an effective seasonal direct mail campaign: https://www.ourtownamerica.com/2026/08/18/fall-marketing-ideas-for-local-businesses-how-to-plan-a-seasonal-direct-mail-campaign/

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09/10/2026

For more than 54 years, Our Town America has helped businesses turn new neighbors into new customers through a program built around timing, exclusivity and measurable response.

✔️. New residents reached monthly
✔️ Category exclusivity by ZIP Code
✔️ Professional creative support
✔️ TruTrak® tracking
✔️ Automated follow-up

It’s not just about being in the mailbox. It’s about being the business that welcomes them first.

https://www.ourtownamerica.com/

09/09/2026

Where will they buy groceries? Grab their morning coffee? Pick up the things they need for their new home?

After a move, everyday routines have to be rebuilt and that creates a valuable window for local retailers to earn a place in them.

Our Town America helps brands welcome new residents before shopping habits and loyalties are fully established.

Don’t just reach a new household. Become part of its new routine.

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09/08/2026

New homeowners are building more than a home, they’re building a list of local businesses they can trust.

For home service companies, reaching them early can mean becoming the first call when a need arises.

Learn why timing matters and how that first job can lead to a long-term customer.

Read more: https://www.ourtownamerica.com/2026/09/03/home-services-marketing-new-homeowners/