01/20/2026
Episode 002 dropped and I brought on one of my actual clients to talk about what podcasting looks like after the honeymoon phase ends.
Susie St. Angelo runs SOS for Your Life - health and wellness podcast that just hit year two.
Here's what nobody tells you when they're selling you on podcasting:
Your goals can completely change.
Susie started thinking it would attract hundreds of thousands of listeners and flood her health coaching business with clients.
Reality? It became a creative outlet for sharing knowledge and building genuine relationships with people she actually wants to talk to.
She bulk records quarterly. She doesn't watch her own episodes (neither do I - who has time for that?). Her family doesn't quite get it but her friends toot her horn better than she does herself.
The real ROI? Relationships. Bringing guests back for second and third conversations. Making referrals. Building a network of people she genuinely connects with.
She said something that hit me: "I don't know where this is leading, but I'm starting year two. That's a success I never would've guessed."
Most people quit after three months. Making it to year two without becoming a content factory slave? That's the actual win.
Full episode is live.
