Viva La Brand

Viva La Brand Viva La Brand is for passionate business leaders who want to more effectively use their marketing efforts to catapult sales & maximize profitability.

Viva La Brand offers:
- Brand Strategy: Your brand is more than a logo and tagline. It's the entire experience your prospects and customers have with your brand. Does your messaging resonate with your customers? We uncover the essence of your brand which ultimately leads to an increase in sales. The end result is customers who feel like you are talking to them.
- Ad Agency Search: The effectivenes

s of your marketing plan relies on flawless implementation. Do you have the right ad agency, digital marketing group or public relations partner to execute your plans? We follow a disciplined process to identify the right partners to fit your needs. We manage the entire process from RFP to final presentation and agency selections.
- Marketing Consulting: Our clients turn to us for help with many other marketing services. Do you have the right talent managing and executing your marketing programs? Are you optimizing your marketing spend? Does your marketing support your sales efforts? Is your digital strategy making money for you? Would a brand audit reveal consistent and compelling messages and imagery? We work with B2B and B2C businesses in a variety of industries including financial services, education, technology, manufacturing, professional services and consumer packaged goods.

Four branding lesson I learned somewhere unexpected: the pickleball court.
08/13/2026

Four branding lesson I learned somewhere unexpected: the pickleball court.

I really enjoy playing pickleball. Like many players, I’ve taken lessons and signed up for clinics to improve my third-shot drop, strengthen my serve, and help me stop popping the ball up for an easy put-away. Some of that instruction has made me a better player. All of it has made me a better bra...

I was thrilled to be invited to a Jewish-Hindu wedding as I was curious about the different traditions, rituals, dress, ...
07/09/2026

I was thrilled to be invited to a Jewish-Hindu wedding as I was curious about the different traditions, rituals, dress, and even the food. It turned out that one wedding had many branding lessons:

Some of the best branding lessons don’t come from boardrooms or marketing conferences. They come from life’s most meaningful moments. I recently attended a wedding that brought together Jewish and Hindu traditions. While I expected to experience two distinct cultures, what struck me were the rem...

AI can help you create content, but it can't earn trust, build relationships, or develop a distinctive point of view. Th...
06/17/2026

AI can help you create content, but it can't earn trust, build relationships, or develop a distinctive point of view. That's why your personal brand matters more than ever and why it's one of the few things AI can't replace. Here's a 2-minute read on the subject:

Some people hear the phrase, “personal brand,” and think it means self-promotion. It doesn’t. Your personal brand is the sum of what people know, trust, remember, and say about you when you’re not in the room. Holding the door for someone whose hands are full. Returning a shopping cart inste...

You can learn from anyone anywhere. Here are marketing lessons from Pim, an Amsterdam bike tour guide:
05/05/2026

You can learn from anyone anywhere. Here are marketing lessons from Pim, an Amsterdam bike tour guide:

Last week, I met Bill Meeus, better known as Pim, the owner, operator, and entire staff of Bill’s Bike Tours in Amsterdam. His official title might be “guide,” but that undersells it. He’s quietly running a masterclass in marketing from the front of a bike. Here are four lessons Pim gets rig...

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Cleveland, OH

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