Michael Head

Michael Head Most businesses are invisible online. I fix that. CEO, Next Step Marketing

I help business owners get found on Google, AI search, and Maps so they stop losing customers to competitors who show up first.

05/16/2026

Most businesses are still trying to win yesterday’s version of Google.

AI search is changing everything.

In just 2 months, went from fighting for visibility to becoming one of the top recommended businesses across Google and AI-driven search.

More visibility.
More trust.
More calls.
More booked patients.

This is what happens when your SEO, Google Business Profile, website, content, and AI visibility strategy all work together.

Real client. Real results.

Stop using one AI for everything.Here's when to use each:CHATGPT↳ Best for: doing things↳ Image generation, data analysi...
05/13/2026

Stop using one AI for everything.

Here's when to use each:

CHATGPT

↳ Best for: doing things
↳ Image generation, data analysis, custom GPTs, plugins
↳ The Swiss Army knife — good at everything, master of none

CLAUDE

↳ Best for: thinking and writing
↳ Long documents, complex reasoning, nuanced edits
↳ When you need a thought partner, not a task runner

PERPLEXITY

↳ Best for: research
↳ Sourced answers, citations, real-time web search
↳ When you need facts, not opinions

GEMINI

↳ Best for: Google workflows
↳ Deep integration with Gmail, Docs, Drive
↳ If you live in Google's ecosystem, it's seamless

THE SIMPLE FRAMEWORK:

→ Creating or automating? ChatGPT
→ Writing or reasoning? Claude
→ Researching with sources? Perplexity
→ Working inside Google? Gemini

Most people pick one and force it to do everything.

Power users match the tool to the task.

05/06/2026

Your customers are searching for you right now on ChatGPT, Google AI, and Perplexity. The question is whether they are finding you or your competitor. I fix that.

Most businesses don’t have a service problem.They have a visibility problem.When people search, they don’t see you.And i...
05/03/2026

Most businesses don’t have a service problem.
They have a visibility problem.

When people search, they don’t see you.
And if they don’t see you, they can’t choose you.

This was the reality just 86 days ago.
Buried on Google. Invisible in search. No consistent flow of calls.

Then we put a simple system in place.

Clear positioning.
Local SEO dialed in.
Consistent signals to Google.

Now look at the difference.

Top 3 across the map.
Showing up everywhere.
And most importantly… revenue tripled.

This is what happens when the right people can finally find you.

If you’re tired of being overlooked in your city,
we should talk.
Find time on my calendar - in comments

Abilene, Tx has some incredible local businesses. And I believe with everything in me that they deserve to be found.That...
05/01/2026

Abilene, Tx has some incredible local businesses. And I believe with everything in me that they deserve to be found.

That is why I love what I do.

The team at Teapioca Lounge has built something special in Abilene. Great product. Great people. A place the community genuinely loves. My job: make sure more people could find them.

We built a clear digital strategy around local SEO, social content, and AI search optimization so when someone in Abilene is looking for a great spot to hang out, Teapioca Lounge shows up as the obvious answer.

Here is what one month of that system produced:

• 55,738 people reached on Facebook (up 79%)
• 2,250 engagements from real local people
• 46 new followers (up 119%)
• 954 direct clicks to their website from Google

That is nearly 1,000 people in Abilene actively choosing to learn more about them. That is momentum.

I am honored to be part of their story. And I we are just getting started.

If you are a local business owner who wants more people to find you, trust you, and choose you, send me a DM. I would love to help you grow.

Shoutout to the Teapioca team for trusting the process. You are crushing it.

Is your business showing up when people ask AI for recommendations?Most businesses have spent years optimizing for Googl...
04/30/2026

Is your business showing up when people ask AI for recommendations?

Most businesses have spent years optimizing for Google Search, but they are completely ignoring Generative Engine Optimization (GEO). When a customer asks ChatGPT or Perplexity for the best service in town, you want your name to be the one that appears.

I have put together a simple, step-by-step guide on how to structure your website content so AI engines can find you, trust you, and recommend you.

Is your business showing up when people ask AI for recommendations?Most businesses have spent years optimizing for Googl...
04/29/2026

Is your business showing up when people ask AI for recommendations?

Most businesses have spent years optimizing for Google Search, but they are completely ignoring Generative Engine Optimization (GEO). When a customer asks ChatGPT or Perplexity for the best service in town, you want your name to be the one that appears.

I have put together a simple, step-by-step guide on how to structure your website content so AI engines can find you, trust you, and recommend you.

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Most businesses don’t have a lead problemthey have a visibility problemIf you’re not showing up when someone searches“be...
04/25/2026

Most businesses don’t have a lead problem
they have a visibility problem

If you’re not showing up when someone searches
“best ___ near me”
you don’t exist to them

This is what that looks like

Before: buried, inconsistent, invisible
After: showing up everywhere, top 3 on Google, calls coming in daily

And now it’s not just Google

If you’re not showing up in AI search
you’re already behind

This is a 90 day difference

If you want your business to show up like this
message me “MAP”

03/30/2026

You don’t have an ads problem… you have a conversion problem.

Clicks don’t mean clients.
Traffic doesn’t mean revenue.

If your website is slow, your CTA is weak, or your follow-up is broken… you’re just burning money.

Fix the system, then scale the ads.

03/28/2026

Your ads aren’t the problem. Your foundation is. Fix what’s broken before you spend another dollar.

Address

Cleveland, TN

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