Morning Coffee Marketing Inc.

03/02/2023

Showing up in your content is easily the best way to build a trusting relationship between your audience and your brand. 💯

Notice how more and more CEOs are appearing on their brand’s social media feed? Or you’re seeing way more behind-the-scenes content on brands’ stories? This isn’t a coincidence - this is a strategy. Nowadays, showing up as the face of your brand is your best bet when it comes to building a w...

02/08/2023

There are 4 key 🔑 types of content ( AKA content pillars/ themes / topics) that you should be posting about in your social media content to help you build trust AND convert with your audience:

☕️Educational: Inform and educate about your products and services.

☕️Entertainment: Show your brand's personality for greater relatability.

☕️Inspirational: Inspire your audience with your stories and messaging.

☕️Promotional: Don't be afraid to plug your products and services!

01/12/2023

I don't know who needs to hear this, but... Simply posting and ghosting is not a social media marketing strategy! 👻

Here are a few tips to create and implement a more well-rounded strategy for your social media:

☕️Reply to stories - Engage with people's stories by replying and have your messages go right to their DMs.

☕️Share Reels - I'm sure you already know this. But are you doing it? Instagram and Facebook both favor Reels more than any other type of content.

☕️Engage on hashtag streams - Search hashtags relevant to your industry and comment on the posts.

☕️Share Stories - An alternative way to engage your audience, and you might even reach followers who don't see your posts in their feed.

☕️Just POST it already! Consistent posting is key to see growth.

01/03/2023

PSA! If you are consistently posting quality content but it's not performing, it might be time to take a good look at your own engagement 🧐 Are you...

➡️ Replying to comments and messages to keep conversations going?

➡️ Commenting on other accounts' posts?

➡️ Reacting to stories?

➡️ Posting your own frequent stories?

Even the best content ever created could potentially flop if you're lacking in the engagement department! 👀

12/23/2022

Merry Christmas & Happy Holidays! Here's to hoping you have safe and festive celebrations this weekend 🎄🥂

12/13/2022

While creating snappy, engaging content on Instagram is the best way to get your Reels to perform, there’s another important component to Reels that some people may not take into consideration: audio! 📣

If you haven’t already integrated Reels into your social media strategy, you need to jump on the bandwagon. While creating some engaging content on Instagram is the best way to get your Reels to perform, there’s another important component to Reels that some people may not take into consideratio...

11/26/2022

I 🤎 . And I love shopping small and local all year round, in both my own communities and all across the great, wide web! I'm also appreciative of the small businesses that support ME. Small businesses and solopreneurs are truly my people!

When you support a small business, you support the people behind that brand. You support a person, and often their family too. You support a whole community! It's amazing what we can do when we keep it local.

Shopping small is also not limited to just products you can buy. If you need a particular service, consider checking within your own community first before going to a big agency in the industry!

Our small businesses are here for you. Are you here for us? 🥰

11/24/2022

🤎 I'm feeling pretty grateful this morning after another busy year. And I owe it all to my clients for inspiring me to do better every day! I'm also thankful for my family and friends and their endless support and encouraging words. My gratitude for you all is infinite! Happy Thanksgiving 🤎

11/15/2022

A common issue I come across quite a bit?👇

Businesses creating content that THEY want to see versus what their followers want to see. 👀

Creating and publishing content that your followers want to see is a great way to engage with them the most organically, while also playing nice with the algorithms.

How can you understand what your followers want to see? Here are two easy options:

🤎ASK them! Run a poll in your Stories.

🤎View your insights regularly and check for noticeable upticks in reach and engagement across topics and media.

It can be hard to look past our own wants, but it's worth it. You've got this!

11/11/2022

Happy Veterans Day! I have a bunch of incredible veterans in my life, including my baby brother, who is currently serving. I thank you all for your service, it's such a selfless act! Thank you! 🇺🇸🤎

10/31/2022

HAPPY HALLOWEEN! ☕️🕯

Halloween has always been and remains my favorite holiday. I love everything about fall, October, and this spooky day! 🎃🤎

10/21/2022

Time for a little refresh! I'm out of office through Halloween for a little vacation! 😎✌️