07/15/2025
Do You Contact Customers? 🧲
If you do not ACQUIRE AND KEEP customers, you do not have an ongoing business. On average, businesses can receiveup to $30 back from every $1 spent in marketing? It's real, just ask me.
Let’s talk about getting new customers—even if you don’t have a website. Most local businesses think a fancy site is required. It’s not. I’ve seen business owners win big with just a simple email marketing system.
Email marketing helps a local business stay connected with customers. It’s like sending letters through the internet! Your staff collects email addresses from people who are interested, then sends them messages.
These emails can share news, special deals, or updates about products or services. It’s a way to remind customers about your business and make them feel special with personalized offers. This can bring people back to your business or encourage them to buy something. Plus, it’s cheap and easy compared to other ads, helping the business grow by building strong customer relationships!
Did you know? The average ROI (return on your investment) for email marketing in local businesses typically ranges from $20 to $30 per $1 spent (2,000% to 3,000%), though it can be lower initially or higher with optimized strategies. This outperforms most traditional and digital channels due to low costs and high engagement potential in local communities.
How do you actually collect a customer's email address? There are plenty of simple, proven ways:
Ask at the checkout—just say, "Can I send you special offers and tips?"
Set up a sign-up sheet at your counter or reception area.
Use a digital form on a tablet or phone if you’re at events or markets.
My favorite - Offer a quick QR code in your store or on receipts that links to your sign-up page.
Include a sign-up link on your business cards, flyers, or invoices.
Make it part of your online booking or appointment process.
Need a little extra motivation? Try these irresistible “bribes” to get more people to hand over their email:
Exclusive discount or coupon for new subscribers
Entry into a monthly prize drawing
Free sample, mini service, or bonus with their next visit
VIP early access to new products or sales
Secret sauce - Birthday gift or special treat just for signing up
People love a good deal or a little something extra. Make your offer clear and easy, and you’ll build your list faster than you think.
Better yet, ASK customers for referrals! Offer your customer a discount or offer AND the referral will get the same. For example, if their friend contacts you from a referral, they get 20% off and the customer that referred them gets 20% off. Remember, you are aiming for lifetime customers. Paying a little up front pays off multiple times over time.
Why? Email lets you reach people where they’re already paying attention: their inbox. You don’t need to wait for someone to stumble across your business. You can start conversations, share offers, and build trust directly. That’s how you drive new business—fast.
I’ve put together a special resource: 26 Proven Insider Ways To Get New Customers For Your Local Business. It’s packed with practical steps you can use right now, even if you’re starting from scratch. No website? No problem. These strategies work for any local business ready to take action.
Here’s the secret: a simple email system keeps you top-of-mind. You can announce specials, ask for referrals, and share quick tips. Every message is a chance to turn a subscriber into a paying customer. And with the right approach, you’ll see results without spending a fortune.
Just reach out to me and I'll send you the local business guide with no strings attached. To your success....
Keith
