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Rooster Independent ag & rural agency who goes above & beyond to connect growing brands with people who grow.

This Labor Day, we’re tipping our hats to the backbone of every farm, every business, every community — the hardworking ...
09/07/2026

This Labor Day, we’re tipping our hats to the backbone of every farm, every business, every community — the hardworking hands and hearts that keep the world turning. Here’s to those who rise with the sun, never hesitate to roll up their sleeves and who peck away at the grind with grit and passion.

From our flock to yours, happy Labor Day.

08/17/2026

AI is everywhere in marketing right now.

The predictions. The promises. The new tools arriving almost daily. But we wanted to have a different conversation.

How are smart marketers actually using AI? What’s working? What isn’t? Where are the opportunities? And what happens to the role of human expertise, experience and judgment as the technology keeps getting better?

Those questions kick off AMiDA 2026, a new series from Rooster exploring the changes shaping marketing and agriculture and what they mean for the people doing the work.

For our first episode, we brought together marketers and industry experts with different perspectives on AI. The result isn’t a prediction about some distant future. It’s a conversation about what’s happening right now, what we’re learning and where we might be headed next.

We think there are some ideas in here worth talking about.

Welcome to AMiDA 2026.

Watch the first episode: https://www.roosterstrategy.com/amida-2026

What do brands need to be thinking about to stay COOL with their audience?
08/11/2026

What do brands need to be thinking about to stay COOL with their audience?

Congratulations to Popeyes Louisiana Kitchen, winner of the 2026 Chicken Marketer of the Year!Presented during Chicken M...
07/28/2026

Congratulations to Popeyes Louisiana Kitchen, winner of the 2026 Chicken Marketer of the Year!

Presented during Chicken Marketing Summit, the award recognizes organizations demonstrating creativity, innovation and measurable success in marketing chicken.

Rooster is proud to sponsor this year’s award, in line with our own “go beyond” mindset and approach to creative marketing.

Congratulations to everyone who helped bring this campaign to life!

https://www.wattagnet.com/poultry-future/chicken-marketing-summit-news/press-release/15830824/popeyes-named-recipient-of-the-2026-chicken-marketer-of-the-year-award

This Fourth of July, we're celebrating the values that unite us: freedom, hard work, and commitment for moving us forwar...
07/04/2026

This Fourth of July, we're celebrating the values that unite us: freedom, hard work, and commitment for moving us forward. Have a happy and safe 4th of July from Rooster! 🌾🇺🇸

What’s one thing you wish more marketers considered?
06/30/2026

What’s one thing you wish more marketers considered?

Business in the agriculture industry has always been built on relationships, and trust is the foundation of every deal. ...
06/23/2026

Business in the agriculture industry has always been built on relationships, and trust is the foundation of every deal. Today, that trust is also being built (or lost) in the comment section.

A strategy that stops at “publish” is a job half done. If you're just broadcasting, you’re missing the most critical part of the equation: the conversation.

In our latest Rooster POV, social and community manager Anne Holmquist breaks down why community management is the digital equivalent of the truck-tailgate handshake — and how to turn passive followers into active advocates. https://www.roosterstrategy.com/the-latest/your-content-and-community-should-work-together-but-probably-dont

Is your 2026 media plan actually working - or just… running?We asked our Chief Media Officer, Andi McIlwee, how marketer...
05/05/2026

Is your 2026 media plan actually working - or just… running?

We asked our Chief Media Officer, Andi McIlwee, how marketers should be adjusting their paid media strategy right now to get more out of every dollar.

She shared 5 practical ways to make your media plan work harder the rest of the year. Take a look 👉 https://bit.ly/3QMYRyY

04/24/2026

The ones you count on.
The ones who show up.
This is for them.
A look at the people behind 100 years of Pioneer.
Thanks a hundred for trusting us Corteva Agriscience to help tell their stories.

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Clinton, IL

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