03/05/2026
In today's search landscape, prospective clients often decide to reach out before contacting you—shaped by Google results and instant AI summaries like Google AI Overviews.
For established professional firms, small gaps in online appearance can affect first impressions, even with a strong reputation.
Read my new Executive Brief: "Digital First Impressions in Professional Services" – insights on AI-influenced search and accurate representation.
Read it here: https://www.dps-local.com/post/executive-brief-digital-first-impressions-in-professional-services
What does your search presence look like? Comment or message me!
How potential clients assess professional firms before initiating direct contact. Before a conversation begins, prospective clients often review search results, business profiles, and firm websites. An initial impression is already formed by the time direct contact happens. For established professio...