https://www.facebook.com/103028705635118/

CJo Advertising, Columbus, OH (2026)

05/26/2022

Facebook™ is the most popular social media platform with over two billion monthly active users!

A business page is a MUST HAVE!

HERE ARE 3 IMPORTANT THINGS NOT TO SKIP WHEN CREATING AN AWESOME FACEBOOK™ BUSINESS PAGE:

1. Completely fill OUT your business information. Don't skip any relevant information - especially how your clients can contact you.
2. Add a high-quality profile picture and cover photo. (Even better if you're in them!)
3. Make sure to fill out your "about" section with keywords to let your audience know who you serve.

MESSAGE ME TODAY TO BOOK A FREE STRATEGY CALL! ☺️

05/26/2022

Why do some businesses succeed with Facebook™ ads and others don't? It's because of being 3 feet from gold. "This analogy comes from a story of a young man during the gold rush. After mining away at a Colorado gold mine for many months, he finally quit. He sold all of his machinery and equipment to a 'junk man' who sought counsel prior to resuming digging. His engineer advised him that gold would be found just 3 feet from where the previous miner had stopped. And do you know what? He was right. The first miner was literally three feet from striking gold – and he quit!" I see this all the time when I audit potential client ad accounts. The data says they were about to crack their funnel with another agency, but they quit when they were 3feet from gold. Why? Because it got hard. I get it! It's difficult to invest in ads when you aren't seeing immediate results. But that's why we recommend 60 days of running ads with constant monitoring and optimizing along the way. The good news? That perseverance will yield a well-oiled funnel machine that will churn out your dream clients time after time. So don't quit 3 feet from gold. Stick with it. 🙂

05/26/2022

If I had a 💲💲💲 for every coach who said, "I've got a list... but I think it's kinda cold?!!?" I'd probably be on a beach in retirement! 🏖 Here's one of most important parts of list-building that SO many people forget!! 👇🏼

SO many people put so much emphasis on email list building, webinars, doing all sorts of email connection and at the end of the day, they let their list go cold. Email your list AT LEAST 3x a week!! THEN- email them when you go LIVE. Let them know what's going on in your life, let them engage with you and your brand. And again- you can take those pieces of content, create a custom audience of your email list and run those pieces of content out to them, so they continue to engage with you, even if they're not opening your emails.
Retarget people on your list in your newsfeed with sponsored content. The AMAZING thing about this approach: when you're on video talking about your stories... when you're showing up for your customers... it's something that NO ONE can copy, and that is what will help you create more original campaigns than you've ever created before! So, reach out, tell your story, stay in touch and continue showing up, not only for your customers, but for yourself!

05/25/2022

Yesterday I saw an expertly produced Instagram™ story ad by a telecom giant whose marketing budget is in the millions. They are competing for space that less than a year ago they didn’t occupy. Companies KNOW Facebook™ ads work and big-ticket companies are now flocking to use them. Needless to say, Facebook™ ad costs are going up... But when I audit account after account of entrepreneurs (even those spending the really big bucks) they are often making rookie mistakes that are costing them precious dollars and causing them to lose money. More than EVER before, it’s crucial that you have an air-tight Facebook™ ad campaign strategy to prevent this rise in cost and have campaigns that stand out from the noise!

05/25/2022

WHY THE STORIES IN YOUR CLIENT'S MIND MATTERS!!

When you work with a mentor who, quite literally, opens your eyes to an ENTIRE new world of opportunity, it's hard to really articulate to them, just what a profound impact they have had on your life. (it's impossible, I've recently learned!).

Recently I was chatting with my mentor, Sarah. I've been working with her for about 6 months, and she's had a tremendous impact on my business, the way I run my agency and the effectiveness of my ad campaigns. One of the most important things (of many!) she taught me, is just how important the beliefs of others are, even in business (where we're conditioned to think they don't or shouldn't matter, as they're "other people's" personal business). But knowing the beliefs of your ideal customers, your potential clients and your CURRENT clients cannot be understated.

Here's why: BELIEFS AND POTENTIAL CUSTOMERS. When it comes to business, BELIEFS make up the 3 core reasons potential customers won't buy from you, (said this way by Jesse Elder who presented at an event my mentor attended):

1) They don't believe in the product or service.
2) They don't believe in YOU.
3) They don't believe in themselves.

It's hard to articulate just how important these 3 areas are. Therefore, we've got to meet our potential customers where they're at (addressing their concerns and thoughts about what's possible), be open about who we are (by regularly showing up and being open and honest and raw) and regularly sharing results of the work we do.
BELIEFS & CURRENT CUSTOMERS! If you've ever lost a great client without being able to figure out why, then you KNOW beliefs run central to effective relationships and open communication with current clients, as well.

In my agency now, I do my best to regularly ask: How do you feel? How does that sound?

Here's the hard part: There is no playbook about what's always right, but if you don't know what your client is thinking, then you can't help them. Plain and simple. The stories in their mind, matter. Some clients will always tell you- it's their nature and personality to be open. But some clients will not tell you. They will stay quiet when they are worried and keep things bottled inside. So, while you may feel like things are going great, they're having worries and hesitations and this can be the kiss of death for the project, as they're giving up in you, or themselves or their product! Nothing is more important than making this open communication a part of regular talks, which I now do with my clients on a regular basis. Even though it can be scary to ask your clients how things are going, I've learned it can make or break relationships and contribute to long-term, healthy ones. The clients I have now are--without a doubt--the ones with whom I'm able to keep these lines of communication open (and those who are willing to be honest with me when I ask).
If you're still reading, I really hope this is helpful for you! ☺️ It's been KEY in transforming my business. And thank you, Sarah, for your support and belief in me, always.

05/23/2022

As a coach, you know you need to connect regularly with your audience; but do you ever sit, fingers ready, completely unsure of what to type?! 🥴

➡️Here's the truth: there are only 5 types of content you EVER need to post about! Just 5! Best part? They're "evergreen" - if someone scrolls far back through your feed, they'll still reap the benefits & enjoy your oldest content.

1️⃣ Engagement Posts - Ask questions! Everyone loves to share their opinion. No need to stress about what questions to ask. Just keep it simple- this or that? Ask about favorites or for recommendations.

2️⃣ Videos - An estimated 4 billion video views happen every day on Facebook! 🤯 Whether you pre-record a video, go live, or share someone else's video, it's a powerful tool that you do NOT want to be missing out on. Get a piece of that pie! 🥧

3️⃣ Articles - Tell everyone about the fabulous blog post you just wrote or that inspiring article you just read. Keep it on-brand & share your positive vibe with your tribe!

4️⃣ Inspirational & Motivational Quotes - Are you reading a phenomenal personal development book? Tell your followers what you highlighted today. Also, don't be afraid to quote yourself. 😃 You're an expert in your niche!

5️⃣ Tell Your Story - Your audience wants to connect with YOU! The REAL you. Share your ups & downs, your goals, your challenges, your my-kid-just-smashed-peanut-butter-into-the-carpet or I-just-put-my-foot-in-my-mouth moments. Remember: realism over perfectionism!!! 🗝

Most importantly, use all five of these types of posts to answer your most commonly asked questions you get from clients. You are a WEALTH of knowledge & an expert about your niche. Share the love ❤️

05/21/2022

Here's a sad tale...people often hop on a call with me after they've spent tens of thousands of dollars on coaches, trainings and marketing programs. What most of these "programs" lack is the personal touch - the customized advice OR they are coaching businesses being run by coaches who haven't yet achieved success (so they are just feeding you theories really!) 😢
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And most of these programs or coaches will get you to waste far too much time on things like websites, logos, printing business cards, writing personal letters from the perspective of your ideal customer avatar, etc. and spend far too little time on the
MONEY MAKING tasks of your business! (AKA just put yourself out there!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So many people have said to me: "If ONLY I had spent some advertising in the beginning." Advertising (even a little a day!) is a great way to find out 1) who likes what you're speaking about! AND 2) What kind of offerings might they like!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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SO HERE'S THE TRUTH: start advertising WAY before you think. Start recording FB lives on various topics and promote them!✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
All those courses and programs that you think will be the ticket to your success are NOT. They are, my friend, just another fancy distraction from just putting yourself out there! 😊

GET OUT THERE!

05/19/2022

Says prospective client: "I'll invest in ads when I KNOW there will be an ROI." To be blunt? Few things frustrate me as much as hearing this. And I hear it far more often than I wish to admit. Most people are not afraid to invest if they KNOW THEY WILL GET A RETURN. Sounds game, right? Like you're being a smart entrepreneur? Wrong. That's like saying, "I'd be happy to get married if I could be guaranteed divorce, sickness or death won't happen." Good luck with that. I won't insult your intelligence by saying there are no guarantees in life, but it always strikes me how many people think this is a valid approach and mindset to advertising.... "I'll invest so long as I know there will be an ROI." That's like saying, "I'll buy a lotto ticket if I know it's a winner." And I get that it's not entirely their fault. Many well-meaning entrepreneurs have been led to believe that in order to invest in advertising, we've got to know there's going to be a clear ROI (return on investment). We see SO MANY people flaunting how they make $10 for every $1 they invest in ads, so it's no surprise we have these totally unrealistic expectations about what's "normal" online. So, can I tell you a secret from someone who's spent a LOT with Facebook™ ads behind the curtains of many businesses (who have made hundreds of thousands of $$$)? A guaranteed ROI doesn't exist. This is never possible. The people who reap the reward are those brave enough to take the risk. Do we want it to be a calculated risk? Most definitely!! Do we want to make sure we have the best people on our teams? No brainer!! But can any product or service be "guaranteed" to succeed? Sadly, no. While I can commend you for being business savvy, even the most seasoned of entrepreneurs know that testing a new offer takes time, effort, investment and time to make tweaks. Every truly honest business owner will admit that only every 9 out of 10 business ideas actually take off. And even if you've got a great idea, it can take a few months or more to crack the funnel and make the needed modifications to optimize (and this is always evolving). If there were such a thing as a "guarantee" then the business world would be so much simpler and far more people would be in business. The person who gets the biggest reward is the one brave enough to take the risk. I can promise you the people with the MOST successful online products did extensive advertising testing, tweaking to their offers, putting in blood, sweat and tears, having faith it would work out and the courage to persist and fund their dreams when it maybe didn't even seem possible. Above all, they have the mindset that advertising is an investment and even if it doesn't have the results you dreamed of, it's gonna give you a ton of data about what you could be doing better! 😉

Send me a message to schedule your, limited time offer, free strategy call with either myself, or our lead ad strategist.

🗝 REMEMBER TO: "INVEST IN YOURSELF, IT PAYS THE BEST INTEREST."

05/18/2022

I ruffled some feathers in a Facebook group (that I usually don’t participate in and now I remember why!) 😳
The topic was: "Can you succeed as an online business with organic reach alone?"
To which, of course, I said, "NO WAY. On Facebook? It’s largely 'pay to play.'"
This person mentioned that since she had nurtured her page for the last ten years and had made a handsome revenue doing that and that advertising was all but a waste.
Now…she’s extreme but her opinion is not that far from the messaging we see in a lot of ads…
"Get x number of clients without ads!"
How often do we see these ads? All. The. Time.
Plus, in many coaching circles, people attribute “going viral” to the ultimate social credibility.
What’s more validating than having your business take off all on its own (without even trying)?
But this mindset is horrible for your business growth- just think of this…all the biggest companies in the world continue to advertise (billions$$$) despite dominating the market just to remind us they are still there…why? Because it’s THAT important!!
This is the mindset of thinking advertising is an expense when it's really an investment.
But people LOVE to see these silver bullets in their newsfeed….
”GO viral in just 3 minutes a day with no ad spend, no funnels and no clients…”
Because it’s tantalizing to see a fake offer like that and people eat it up over and over.
But I always like to point out this is nothing more than marketing hooey.
It’s the equivalent of those “magic pill” ads that say you can drop x number of pounds by sipping martinis at the beach.
Now…is organic posting important? Vitally.
For a multitude of reasons, chief among them being that Facebook favors pages who post regularly and it can help to dramatically boost ad results. And I coach ALL of my clients on the exact process of posting organically and I get them to commit to doing this because it is THAT important (other benefits…free market
research…ample retargeting material…rapport building with potential clients and existing clients…).
There are so many reasons to have a strong organic posting presence.
But can you ultimately “succeed” that way?
Nope. Not unless you’re just looking for a side hustle.
In 2022, you’ve got to embrace paid traffic….and if you’re a business with big goals and aspirations? Why wouldn’t you?
Never has it been so easy to advertise to the exact right person!
Let’s be grateful for this opportunity.
Never has it been so easy to find out market data about people and about topics that your potential customers like.
Are Facebook ads getting harder?! Of course.
But if you follow the right leaders and adopt the strategies that are working now, you can still CRUSH it with Facebook ads and it’s an investment worth its weight in gold.
Advertising for your business is smart.
Advertising for your business is an investment, NOT an expense.
And this is the key mindset difference that separates the side hustler’s from the truly serious business owners who have big goals and a mission to achieve... and the ones who actually do it 😉
Advertising for your business is SMART!!

Thank you so much for reading. Thoughts? ☺️

04/15/2022

AN ENTREPRENEUR IS THE PERSON WHO'D RATHER WORK 80 HOURS A WEEK FOR
THEMSELVES THAN 40 HOURS A WEEK FOR SOMEONE ELSE
Here’s what irks me in the online business space:
How many people are flaunting a misleading “build-a-business-from-the-beach”
solution which is simply too easy to be true.
They also hint that it can be done without moola! In 3.5 minutes a day (seriously!! I
recently saw this exact CLAIM in an ad) or with a small audience and no list. (Even do
it while you’re on vacation they say!).
So I tease…but it’s really not a far exaggeration of MANY advertisements for the
courses I see online.
But don’t buy it for ONE second.
When you’re an entrepreneur it’s HARD.
It takes time (lots of time).
It takes hustle (more than you ever realized you even had).
More tenacity and persistence than seems humanly possible.
You’re gonna get to bed late many days, rise ridiculously early others, have a business
meeting to put out a fire while on vacation, despite your best attempts otherwise.
The laptop lifestyle being sold online is nothing more than a tempting deception being
sold to line other people’s pockets (plus I never got that whole “work from the beach”
anyway…there’s no reliable wifi at the beach…is there?!).
I digress.
So let’s face it, friends:
There are no easy solutions.
✅ You need money.
✅ Dedication.
✅ Time.
✅ Energy.
✅ Focus.
✅ Vision.
✅ Enthusiasm.
✅ And an incredible imagination for what COULD BE:
More freedom, more independence, more creativity, more helping, more fulfilment
and on and on and on…
Because IT IS possible. (I’m LIVING PROOF.).
But I can promise you it’ll be harder than you ever imagined.
But I believe in you. You can do it.
Because when you’re ready, there really are good people willing to help get you to your
dream life as quickly as possible (and will NOT sell you an elaborate fabrication for a
quick buck) 😉

CJo Advertising

05/26/2022

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