05/24/2026
POV: I started adding this to my carousels and saw views increase.
Recently, some of the best-performing content we’ve been creating for clients has simply been everyday B-roll clips incorporated into carousel posts.
Adding video to some of your carousel slides, especially slide 1, 2, or 3, can increase views and time spent on your carousel.
And the best part?
B-roll is all you need to mix in with your static images.
It doesn’t have to be overly polished either.
🪴 Showing products? Film a quick clip holding it or picking it up.
🔨 Showing a completed service? Film part of the process or behind-the-scenes moments.
🎉 Posting a group photo from an event? Add a wide shot video clip for context.
Individually, clips like this might seem random or useless.
But paired with static images, it starts to feel more like a story.
✨ Capture first. Create second.
Want more easy B-roll ideas you can use for Reels and carousels? Comment 🐝 and I’ll send you more.