R&S Marketing Consultants, LLC.

12/27/2023

Looking for new messaging, content, or a refresh of your branding for the new year? Let R&S Marketing Consultants help you reach your goals in 2024.

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R&S Marketing Consultants

11/04/2018

https://www.prnewsonline.com/four-tips-to-ensure-your-audacious-sustainability-stories-resonate/

Brands make sustainability commitments all the time. Some gain headlines and go viral. Others receive little or no coverage. A veteran of sustainability communications, FleishmanHillard SVP Bob Axelrod, offers four tips to ensure your sustainability efforts and other CSR work will receive the covera...

09/13/2018

Measuring quality of engagement serves as a better proxy

Opinion: Measuring quality of engagement serves as a better proxy.

07/18/2018

How NOT to run a promotion.

The promotion started off great, but ended in disaster.

07/09/2018

Be confident in what you are doing before you pitch that story.

Communicators should be nothing if not cautious about the uses of social for media relations. Here's a list of do's and don'ts for engaging with reporters on social media.

07/05/2018

Not that recent, but a good read.

Wendy Zajack examines the tensions of the ongoing battles that communications and marketing teams engage in when it comes to value and ownership.

06/16/2018

Make sure you’re appealing to your audience.

Stop guessing: Ask your audience what content they want, and deliver it.

03/01/2018

It will be interesting to see if this has any affect on their current customers, and new ones.

The top-hatted man who appears on bottles of Johnnie Walker whiskey is being replaced by a woman. But not everyone is impressed.

02/23/2018

Instead, communicators can bring this data to life by branding it as “nearly six-in-ten CEOs” and “about two out of five Independents.” To build on that technique and further integrate the human component, have your pitch steer clear of tired verbs such as “said” and “thought” and in...