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My Podcast Guy Talk to "My Podcast Guy™." We develop, launch, and optimize your podcast into your content marketing strategy.

With personalized consulting from My Podcast Guy®, you’ll discover your “podcast why” to help define your podcast’s core purpose. Brett Johnson, My Podcast Guy® works with businesses, entrepreneurs, authors, and speakers to develop, launch, and optimize podcasts as part of their marketing strategy. Ready to create authentic connections and drive meaningful impact? Schedule a non-pressure conversation with Brett Johnson, My Podcast Guy®, Ohio’s first and only full-time podcast consultant.

Not every podcast needs video right now. In this post, I explain why “not yet” can be a strategic answer when adding vid...
09/22/2026

Not every podcast needs video right now. In this post, I explain why “not yet” can be a strategic answer when adding video would disrupt consistency, weaken content quality, or create more production strain than value.

Being a podcaster right now, it can feel like you’re constantly hearing that you need to add video to your podcast. That video is the next necessary step. More, reach, visibility and growth. And for some shows, that may be true.

NPR is taking its podcast-contest model to the other end of the age spectrum with a new Senior Podcast Challenge, inviti...
09/08/2026

NPR is taking its podcast-contest model to the other end of the age spectrum with a new Senior Podcast Challenge, inviting Americans 65 and older to submit original audio stories of up to eight minutes. Entries are due November 30, must be entirely original with no copyrighted music, and cannot use artificial intelligence in the writing or presentation. The grand-prize winner and a guest earn a trip to NPR headquarters in Washington and airtime on Weekend Edition Sunday early next year. The contest extends the format NPR built with its Student Podcast Challenge in 2018 and College Podcast Challenge in 2020, this time courting a demographic of roughly 60 million people that is both the fastest-growing part of the population and a fast-growing slice of the podcast audience.

This fall, we're asking seniors to send us their stories in audio form. Our judges will pick the best ones and air them on NPR.

09/07/2026

Explore Buckeye Innovation’s approach to making tech more accessible for nonprofits and small businesses in Central Ohio.

"Are you feeling the pressure to turn your podcast into a video production just to keep up? Before you rush for a camera...
08/25/2026

"Are you feeling the pressure to turn your podcast into a video production just to keep up? Before you rush for a camera, ask yourself: what is your podcast actually here to do?"

Quickly and easily listen to The Podcast Why for free!

08/04/2026

Are you missing the most valuable insights about your podcast?
Your loyal listeners already know your real “why”—if you’re willing to listen.

Vanity metrics don’t reveal your podcast’s true value.
The people who message you, reference old episodes, and keep coming back? They’re your gold mine for honest, strategic feedback.

Try this:
Gather your last 3-5 pieces of listener feedback.
Look for common words, recurring themes, and the problems they mention.
See if these match your podcast “why”—or point to something truer.

Feedback isn’t just reviews.
It’s messages, comments, and even surprise questions. If your listeners say your show helps them feel less alone, but your “why” claims it’s tactical advice, that’s a gap worth exploring.

Loyal listeners see what matters most.
Listen to them as closely as they listen to you—and let your “why” evolve.

05/25/2026
Building a Podcast Routine That Fuels Your Podcast WhyMost podcasters I work with have their podcast why figured out.Cle...
05/13/2026

Building a Podcast Routine That Fuels Your Podcast Why

Most podcasters I work with have their podcast why figured out.

Clear purpose. A solid show promise. They know exactly who they're showing up for.

But they're exhausted making the show.
They dread production.
They're scrambling every week to hit publish.
They're editing for hours, chasing a level of polish no listener ever asked for.

And eventually they start questioning their podcast why. Not because the purpose is wrong, but because their creation process is at odds with it.

So I ask three questions:
1. "Given your why, what kind of presence does your listener actually need from you?" Not studio-level perfection. Not a highly produced, hour-long deep dive. Usually? Just you. Grounded, honest, and consistent. When I ask this question, most podcasters realize they've been producing past their why, not in service of it.

2. "Does your editing process add value that matters to your listener — or is it mostly about your own perfectionism?" This one lands hard. Because the honest answer, almost every time, is: the extra two hours of editing every week is about proving something to yourself. Your listener moved on three minutes in and didn't notice the part you spent 45 minutes fixing.

3. "If your show is about helping people live with more grace and less pressure, what would it look like to create your show with more grace and less pressure?" Your creation process should be an extension of your why. Not a contradiction of it.

When the message of your show and the experience of making your show are completely misaligned, burnout isn't a matter of if.

It's when.

You don't need to overhaul everything at once.

Shorten your episodes. Batch record. Loosen your outline. Say no to one guest who doesn't serve your mission.

One small shift toward alignment makes the whole thing more sustainable.

That's what keeps podcasters going year after year.

Book a clarity call at mypodcastguy.com

As somebody who's been a podcast consultant for 10 years, these are my 3 favorite questions that will give clients clari...
04/28/2026

As somebody who's been a podcast consultant for 10 years, these are my 3 favorite questions that will give clients clarity.

Most business owners I work with have their offers figured out.
They know their ideal client.
They have a marketing strategy.

But the podcast? It's just kind of… there.

It goes out every week. Topics get covered. But nobody could tell you what job the podcast is actually *doing* inside the business.

So I ask three questions:

**1. "What job do you want your podcast to do in your business?"**

Build trust? Nurture leads? Help the right people self-select in before they ever talk to you? There's no wrong answer — but there has to *be* an answer. One clear, primary job.

**2. "Would a stranger be able to guess that job just by listening to a few episodes?"**

This one stings a little. Because if the answer is no, your listener can't see it either. And a listener who can't see the point won't stick around for long.

**3. "Are your podcast description, your intro, and your call-to-action all pointing to the same place?"**

These three touchpoints should be pulling in the same direction. When they're not, your podcast and your business are working against each other without you even realizing it.

Name the job. Align the touchpoints. Let the podcast do what it was always capable of doing.

That's when a podcast stops being *content* and starts being *strategy.*

If you're not sure how your podcast fits into your bigger business picture — that's exactly where we start.

Book a clarity call at mypodcastguy.com

Just published: "Stop Reinventing Your Podcast Every Week". Check it out and subscribe to get everything I'm making.
03/30/2026

Just published: "Stop Reinventing Your Podcast Every Week".

Check it out and subscribe to get everything I'm making.

When your episodes stack toward one outcome, your show feels more cohesive, listeners are more likely to binge, and you spend less energy wondering, “What should I talk about next?”

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