Dwell Digital: Restaurant Marketing

Dwell Digital: Restaurant Marketing Ohio-based digital marketing agency specializing in the restaurant and hospitality industry. Providi

Just when you thought Yelp could't get any worse, they raise the bar even higher. They have been opening GoFundMe charit...
03/30/2020

Just when you thought Yelp could't get any worse, they raise the bar even higher. They have been opening GoFundMe charities under restaurant names on their Yelp Pages and NOT TELLING THE RESTAURANT. The money is available to the restaurant, only if they reach out to Yelp. If they don't, Yelp holds onto it.

Yelp faced backlash from those it was trying to help

As the restaurant trend moves towards delivery and quick service, restaurants have plenty of ways to prepare for the cha...
01/11/2020

As the restaurant trend moves towards delivery and quick service, restaurants have plenty of ways to prepare for the change.

https://www.forbes.com/sites/barbstuckey/2020/01/08/foodservice--restaurant-trends-driving-innovation-in-2020/

The foodservice channel, including commercial restaurants, as well as non-commercial food (colleges, universities, business and industry, healthcare), is changing rapidly, largely driven by tech. Mattson has identified some top themes, and examples of them, to watch in 2020.

Are you in a college town or just trying to get younger customers into your restaurant? Loyalty programs are crushing wi...
01/10/2020

Are you in a college town or just trying to get younger customers into your restaurant? Loyalty programs are crushing with millenials!

Communication, where it matters, remains the key.

Here are 6 ways to leverage local influencers to promote your restaurant! 1 great way mentioned is partnering with them ...
01/09/2020

Here are 6 ways to leverage local influencers to promote your restaurant! 1 great way mentioned is partnering with them for a contest or giveaway

https://totalfood.com/creative-ways-to-engage-influencers-for-restaurant-marketing/

As social media marketing has moved into the mainstream, more consumers are relying on the opinions of a group of highly influential social media users -known as “influencers” – when they mak…

"Digital is transforming global retail, and it will transform McDonald's" -CEO Chris Kempczinski
01/08/2020

"Digital is transforming global retail, and it will transform McDonald's" -CEO Chris Kempczinski

McDonald's is creating a digital customer engagement team, according to messages obtained by CNBC.

Canadian chain, A&W, is trialing "plant-based nuggets" made from peas, wheat flour, and fava beans in some of their Br...
12/04/2019

Canadian chain, A&W, is trialing "plant-based nuggets" made from peas, wheat flour, and fava beans in some of their British Columbia and Ontario stores.

'Nuggets are fun to eat and fun to share and we think Canadians will be very impressed with our new plant-based nuggets for lunch, dinner, or any time in between'

It's important to always evolve and stay ahead of the competition. Remember these 20 restaurant chains that are no longe...
12/03/2019

It's important to always evolve and stay ahead of the competition. Remember these 20 restaurant chains that are no longer around anymore?

Newer chains opened up and soon, these older places slowly started to close.

McDonald's embraces AI to boost sales; acquiring customer engagement startup, Dynamic Yield, and voice recognition start...
12/02/2019

McDonald's embraces AI to boost sales; acquiring customer engagement startup, Dynamic Yield, and voice recognition startup, Apprente.

By now you’ve seen the big news about the world’s largest fast-food chain by revenue. It was a bit shocking that it took this long to happen, but McDonald’s (MCD) is finally embracing advanced technologies like artificial intelligence to boost sales. The guy credited with the turnaround at the...

Every restaurant owner will encounter a fruit fly problem at some point. Follow our steps to prevent and exterminate and...
12/02/2019

Every restaurant owner will encounter a fruit fly problem at some point. Follow our steps to prevent and exterminate and you can minimize the invasion.

Restaurant fruit flies and gnats can seem like a never ending battle in your business. Follow the steps in this blog for prevention and extermination

“Just Kidding! We still Flame Grill our burgers”Too good of a Halloween marketing tactic not to share
10/29/2019

“Just Kidding! We still Flame Grill our burgers”

Too good of a Halloween marketing tactic not to share

REGO PARK, N.Y. -- A Burger King in New York celebrated Halloween a bit early by dressing up as a McDonald's. As a prank, the restaurant covered itself in a white blanket and spray painted “McDonald's” on it. And just when you thought this publicity stunt couldn’t get any better, Burger King d...

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Dwell Digital blends creativity, data, culture, and technical skill to deliver a powerful integrated solution that engages customers from multiple channels for our restaurant clients.