Task Light Marketing

09/08/2020

If you're a retailer, like me, this article is pure gold. If my AMA membership dues paid for this article only, I would be satisfied.

This year's holiday shoppers remain committed to gift-giving—so long as brands shift to meet new consumer timelines, budgets and safety concerns.

10/28/2019

When is the last time you invested in your own personal development? AMA Training is best in class. I've taken lots of courses over the years and I have been able to apply my learnings immediately. So, if you can carve out a little time and budget, I highly recommend it. Here's one to consider.

Bring your marketing planning challenges and learn how to systematically create an effective strategy for moving forward at this two-day, small format training event.

10/24/2019

$8.8 billion in Halloween spending. How will your business cash in?

Halloween isn't just for kids anymore, but does the holiday's growing popularity mean big money for local bars and lounges? Read our report to find out!

09/30/2019

For those of you who celebrate Rosh Hashanah, may your home and heart light up with peace, love and joy. Shana Tovah!

09/17/2019

86% of consumers read their postal mail. Do you? I look at everything but I don’t open or read it unless it looks really interesting. I absolutely agree there’s something to tapping into the nostalgia of personalized and printed mail to make your brand stand out.

How printed postcards in Mailchimp work with your online marketing to close the distance between you and your customers.

09/12/2019

Make sure you have a business profile and it’s updated. It’s free and it makes you look so much more professional!

09/09/2019

Empathy truly is a super power. Not just in our personal relationships, but in marketing too.

I preach the importance of understanding consumer insights. I believe the formula for success in marketing is to know your customer inside and out, know where t

09/05/2019

These ladies are my heros. They've built a solid local business from the ground up in Nashville and they've done it by being 100% generous and authentic.

Like Columbus, Nashville is enjoying healthy growth. Brooke Allison and Keila Trevino own six Scout's Barbershops, the only female owned and run barber shop

08/30/2019

Dream big people! My wordy little Facebook post turned into a blog today. If you've cracked the code on having 7 sources of income, please share your wisdom with the rest of us!

I don’t know where I stumbled upon this nugget but the average millionaire has SEVEN streams of income. SEVEN! For most people including me for many years, my p

08/22/2019

I've had lots of partners over the years but no direct reports. Having influence over people who don't report to you is an important skill and I'm fairly confident in this area (there is always room to improve). The next step in my career is being a successful manager. This podcast came at the perfect time for me and I bet some of you will benefit too. Next time you fire up a podcast, make it #162 and let us know what you took away.

‎Business · 2019