SurgeMetrix

05/25/2026

I don't like virtue signaling posts, and that's not the intent of this one. It's Memorial Day, and beyond the speeches and posts is the reality of what the day represents. In short, it involves remembering those who lost their lives serving this country.

For me, the day is personal in that I lost my best friend many years ago while he was serving in the Navy. I remember him every year whatever the chaos and distractions might be in my life. He was a great guy... loyal, smart, and committed.

Here's respect to those who lost loved ones, however they might have served. Here's respect to those who served too. Remembering my friend is the best way I can honor him these many years later.

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05/21/2026

An example of great self-promotion. Nothing fancy... Just good info promoting their company without AI slop, or an OEM feed that acts more like spam than an eye-catching post.

05/20/2026

A $50,000 tractor deal shouldn't depend on a sticky note. 📝❌

We’ve all seen it: a solid lead gets scribbled on a scrap of paper, the service bay gets chaotic, and that note disappears. Three weeks later, that prospect buys from the dealer down the road.

Nobody dropped the ball on purpose—the process just failed.

Part 4 of our "Lot to Loyal Customer" series is live, and we’re breaking down the Sales Pipeline. This isn't corporate marketing fluff; it’s the visual engine that ensures your team always knows exactly where a deal stands, what the "next step" is, and who is responsible for closing it.

Stop letting leads fall through the cracks of a broken system. Let’s get organized.

https://tinyurl.com/389mfshj

05/05/2026

Took this shot in the backyard this morning. 🌱 There’s nothing like seeing those first rows start to pop.

But any farmer will tell you: the work doesn’t end at planting. If you don't protect these buds from the weeds and the dry spells, you’ve got nothing.

It’s the exact same with your dealership’s digital leads. Catching the lead is just "planting the seed." If your process doesn't nurture that customer with a fast response and clear follow-up, that lead is going to wither in the inbox.

At SurgeMetrix, we build the "irrigation system" for your sales team so no opportunity gets left in the dirt. 🚜💨

04/30/2026

This 3-in-1 Power Box Rake is basically the Swiss Army Knife of ground prep.

If you’ve ever spent 20 minutes wrestling with hydraulic hoses just to switch from a tiller to a broom, you know exactly why this matters. It’s about staying in the seat and getting to the next job faster.

Dealers: How many of your guys are asking for the Jackal specifically to cut down on their trailer footprint?

**g

04/28/2026

I love these photos of happy customers. They're so much better than OEM promos that often fill up a 's social media feed. Great work Jake and team!

04/28/2026

A very simple, but good way, to drive activity on your social pages. Notice the activity. Do you have that level of activity on your social media posts?

04/28/2026

A great example of how to promote your business organically. It doesn't take much effort, but it shows potential customers happy faces of those who buy from you. What's more, it gives details on what was bought thus adding more valuable info for AI, algorithms, and people hunting for similar products.

Congratulations to Heath and his son on their purchase of the CK3520 HST Cab Tractor package and the MZ Avenger 54", served by Henry!
We sincerely appreciate your business and would like to welcome you to the family!

04/22/2026

It's Earth Day today. What better way to celebrate it than to celebrate composting.

We live on a hill that has a very rocky limestone base with a tiny layer of topsoil. Not surprisingly, we can't grow much unless we make our own soil ourselves.

So what do we do? We make our own earthy soil by composting. We have three bins that we're constantly rotating create volumes of composted soil every year.

I don't really know what Earth Day is, but we'll celebrate it by celebrating all the little grubs, healthy bacteria, worms, nutrients, and other little goodies that make things grow!

So here's to Composting Day!😉

04/22/2026

Marketing brings them in, but Process keeps them there. 🛠️

Most dealerships don't have a "lead problem"—they have a "follow-up problem." We’re fixing that. Check out how we turn disorganized chaos into a productive conversation.

Better Relationships = More Sales. It’s that simple.