10/10/2021
I know most of us are only or largely relying on Facebook for building our personal brands, launches, $1-$100k launches, and whatnot! 🤷♀️
Facebook, Instagram, WhatsApp, and/or Messenger are bread and butter for millions. 😌
I did thorough market research and tests before creating my signature offer, i.e. Visibility Game Plan! 🧡
The research got validated after this outage.
I deliberately wanted to help businesses and personal brands build legacy organically (zero ad spend) because service providers like me, you, authors, marketing agencies, course creators, coaches, Youtubers, Influencers, artists, and small businesses CANNOT run and depend on ads every month.
We need a plan; we need strategy and content to support that.
It is as simple as that.
Email Marketing is Lead Nurturing and I think that's fantastic, loved reading emails, launches moving to Zoom, and postponing. Awesome! This is life. Happens. :)
❌ But that is NOT brand-building or online presence.
So what are the key takeaways after the massive Big 4 (Facebook, Instagram, Messenger, and WhatsApp) outage!
1⃣ It is mandatory to add a non-Zukerberg platform after today and that could be:
🔥 LinkedIn - best for B2C, B2B, and powerful personal brand + online presence for your business. ZERO AD SPEND.
🔥 Pinterest - if you want to stay relevant without posting regularly, build Pinterest, and you will be on Google before your official website. ;)
🔥 TikTok Supremacy, it is now or never. If you have video content or you create reels, you must be on TikTok. That has more eyes than Facebook.
🔥 If you have lots of video content, want to stay relevant after a decade too, want to scale, and build a personal brand - YOUTUBE! Contact me for trainings, tools, and SEO hacks.
🔥 Website for executive presence, most of us don't have a website, if we do, it's not optimized. One-time SEO doesn't harm, it's an investment. Create one on Wix or WordPress, funnels are not websites. Posting one blog a week or month will not only get you clients, but it will also get you sales. 6 BILLION queries daily, you are one search away to get a lead.
Add more platforms that I might have missed.
2⃣ Read point # 1.
Schedule a FREE 30-minute strategy call and we can see what is best for your business and offers. DM me "VISIBILITY"!
If not, do your research. Start creating and posting content on at least one non-Facebook platform. TODAY!
Invite your existing audience there. Encourage them to do the same.
Follow industry leaders and focus on the content not # of followers or engagement. Nobody started at 100k followers. Even the ones who reached there, are underselling.
You have a business, take advantage of that. Sell what you already have on different platforms.
