12/02/2021
A social media specialist is responsible for combining marketing and social media management to enhance the companys social media presence, interaction with target audiences and promoting BV brand engaging content.+ Execute social media marketing campaigns aligned to brand Content Marketing Calendar and BU marketing needs across all owned channels+ Optimize company pages with each social media platform to increase the companys social content visibility+ Build communities, achieve audience engagement, website traffic, and revenue potential by using all digital marketing aspects of social media marketing+ Measure success of every social media campaign and overall channel performance+ Educate marketing teams across the business on best practices and helping them improve performance of their LinkedIn Showcase pages+ Educate and expand BVs employee engagement on social media (Employee Advocacy Program)
• Management Responsibilities
• Preferred Qualifications
• + Intermediate written and verbal communication skills Intermediate computer skills Intermediate problem solving and organization skills Intermediate knowledge of marketing/ branding/ communications concepts Intermediate multi tasking skills and attention to detail Intermediate interpersonal and networking skills Intermediate research and analysis skills Basic presentation skills Working knowledge of company structure and services General understanding of business line and customer requirements Fundamental experience in management techniques and controls, marketing and contract administration Intermediate editorial skills Thorough knowledge of company editorial standards/practices Working knowledge of marketing and advertising media including print, audio, Internet, video, etc+ Thorough marketing knowledge Requires thorough knowledge of company services, marketing strategies and business lines Advanced knowledge of the business practices and procedures Event Coordinating Requires thorough knowledge of business practice and procedures, including knowledge of trade show activities Requires thorough knowledge of marketing communications Basic negotiating skills