KCole Media Incorporated

01/12/2025

The impact of Corporate Social Responsibility on Brand Sales

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01/02/2025

Wishing you continued personal and business growth in 2025.

12/09/2024

In today's competitive legal landscape, it's crucial to stand out and be remembered. For decades our team of professionals at KCole Media Incorporated, marketing, advertising and public relation firm, have specialized in helping law firms like yours connect with clients who need your expertise.

Call today. Let's start a conversation about your law firm's continued growth.

12/05/2024

At KCole Media: Marketing, Advertising and PR firm, we specialize in providing comprehensive marketing solutions tailored to the unique needs of law firms like yours. Our services include:
• Digital Marketing Mastery • Reputation Management
• Website Design and Development • Lead Generation
• Analytics and Reporting • Crisis Management

By partnering with us you can:
• Increase client acquisition
• Enhance brand awareness
• Maximize your return on investment

Let’s have a brief discussion about how we can help you achieve your goals. Schedule a consultation today!

12/04/2024

In today's noisy media world, it's not enough to just have a story. You need to tell it. Your compelling brand story can:

Attract new customers: Captivate your target audience and draw them in.
Build brand loyalty: Foster deeper connections with your existing customers.
Increase sales: Inspire action and drive conversions.
Let us help you craft a narrative that resonates.

Ready to elevate your brand, contact KCole Media Incorporated today.

11/21/2024

Attended the Dallas Small Business Expo in Mesqiute, TX today. Lots of great vendors and speakers. Also great networking opps.

08/20/2024

ATTENTION LAW FIRM OWNERS:
Are you satisfied with your monthly caseload. For nearly two decades, KCole Media Incorporated has been the go-to marketing partner for law firms in need of a boost. We specialize in crafting and executing effective marketing, advertising, and PR strategies that drive case intake.

Watch here: https://youtu.be/7hgdsYiegq0?si=DOXt9jBffX0D4fLW

Why allow potential clients to slip through your fingers. Let's work together to increase your caseload and grow your practice. Call us at (469) 536-9914.

07/04/2024

https://www.linkedin.com/posts/american-marketing-association_according-to-a-study-in-the-journal-of-marketing-activity-7214342192952156160-L-gf?utm_source=share&utm_medium=member_android

06/19/2024

In a new Journal of Marketing study, researchers analyzed over 30 years of data from thousands of firms, finding that companies incorporated in states with universal demand laws are 30% less likely to announce product recalls.

In this piece for The Conversation US, the study's authors discuss how might be protected in light of this concerning finding.

The full study by Arvid Hoffmann, Chee Seng Cheong, Andy Hoang Long Phan, and Ralf Zurbrugg is available here:

06/08/2024

Niusha Jones, Boise State University – Cheers to Defeat: How Sports Losses Decide Our Choice of Drinksby Academic Minute 05/31/2024 | 12:01 0Posted in Psychology
Can your sports team decide which drink you have tonight?

Niusha Jones, assistant professor of marketing at the College of Business and Economics at Boise State University, answers this question.

Dr. Niusha Jones is an Assistant Professor of Marketing at the College of Business and Economics at Boise State University. Niusha’s academic research focuses on consumer motivations and psychology of brand and product design, with a particular interest in the effects of design elements on shaping consumers feelings, thoughts, and behaviors. Her research has been published in leading outlets in marketing including the Journal of Marketing Research and the Journal of Advertising.

Cheers to Defeat: How Sports Losses Decide Our Choice of Drinks
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Imagine your favorite football team just faced a tough defeat. It’s not just the game that’s lost; our choices in the aftermath tell an intriguing story about psychology and consumerism.

Our research, set against the fervent backdrop of the 2021 college football season, delved into liquor sales in a community where football isn’t just a game; it’s a way of life. We analyzed sales data for 145 liquor brands, each rated on a scale of perceived masculinity. The results? Quite eye-opening. Following a team loss, sales of brands perceived as more ‘masculine’—those embodying boldness and adventure—saw a significant spike.

This suggests that in the shadow of defeat, there’s a collective reach for symbols of toughness and resilience, perhaps as a way to counterbalance the sting of loss. It’s a dance of identity, using consumer choices as a means to express and cope with emotions.

The implications of this study extend far beyond the liquor aisle. It prompts us to consider how shared experiences, be they in sports, politics, or cultural shifts, influence our decisions in ways we might not consciously realize. It’s a window into how societal norms and psychology intertwine, shaping our actions in the everyday.

So, the next time your team faces a setback, and you find yourself reaching for a particular brand of drink, remember—it might be more than just taste guiding your hand. It’s a fascinating glimpse into the human psyche and how we navigate the highs and lows of life.

06/03/2024

Marketing professor Michal Herzenstein and her fellow researchers’ 2019 paper that showed word choice can be key in predicting whether people will pay back loans recently won the Weitz-Winer-O’Dell Award from the Journal of Marketing Research. Read more: https://bit.ly/3V5heO7
https://www.linkedin.com/posts/lernercollege_lernerbiz-activity-7201976411832680448-zSvd?utm_source=share&utm_medium=member_desktop

Herzenstein and her fellow researchers' paper recently won the Weitz-Winer-O'Dell Award from the Journal of Marketing Research.

05/31/2024

https://www.linkedin.com/posts/ama-journal-of-marketing_jm-buzz-deep-dive-using-behavioral-labeling-activity-7202051801364262912-uzBy?utm_source=share&utm_medium=member_android