05/07/2024
What would you do with 36% more revenue?
(or if your brain works in dollars: $5,700 more revenue)
After 3 months of working together, this ecommerce beauty brand for one of our white-label clients is seeing a significant increase in revenue from Organic Search + Cross Network Sources!
👉 Essentially, we do all the keyword research + send optimized blog outlines to our white-label content agency client, and they take our strategy and write the blogs for their clients — like this beauty brand!
A 36% increase in revenue opens HUGE doors, but can we talk about the sheer impact you can have just by creating content that outranks big brands like Cosmo, Allure, Glamour, Redken, and John Frieda?! 💅
When we work with small businesses with big-time competitors, one of our strategies is to find the gap.
✨ What topics are their competitors missing?
✨ What are they not writing about and not ranking for?
If you’re able to spot gaps like these, you can steal the rankings from them before they get a chance.
You can use this same strategy when finding keywords about the topics they *are* ranking for, and use different, more specific long tail keywords.
Example:
Their keyword: hair products
Your keyword: why is my hair greasy
This allows both your pieces of content to rank, but for different keywords 😉
TLDR;
Yes — it’s harder to outrank brands who’ve been blogging since the birth of the internet, but not impossible! The key is to be strategic + specific.
Want results like these? (for your own business or for the clients you write copy for ;) Send me a DM!
