The Uptown Agency

02/06/2026

Stealth mode: OFF. 🇺🇸🇺🇸🇺🇸

For months, The Uptown Agency been working behind the scenes with USA Bobsled/Skeleton on something big, carefully keeping it under wraps while we built the strategy, story, and creative foundation.

Today, we can finally share what we’ve been building: The Uptown Agency + USA Bobsled/Skeleton are partnering to launch “50 States Strong,” a nationwide movement designed to unite fans across the country behind Team USA’s bobsled and skeleton athletes.

And we’re this close to the best part… because the full campaign unveil goes live Wednesday, February 11. That’s when you’ll see the complete rollout and how we’re inviting every corner of the map to show up in a real, meaningful way.

Why this matters: Team USA’s bobsled and skeleton athletes don’t receive government funding—their ability to train, compete, and succeed depends on the support of donors and partners who believe in what they represent.

“50 States Strong” is built to turn attention into action and make it simple for communities, families, alumni, partners, and fans to rally together.

If you’ve got pride in your state, you’re already part of the movement. 🇺🇸❄️

See you on the 11th.

hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag

https://finance.yahoo.com/news/usa-bobsled-skeleton-uptown-agency-171500812.html

A huge thank you to Michelle Rzepka Knous for her partnership, and to Greg Christensen, Emily Smith, and Gabe Miller on our team spearheading this effort!

GO USA 🇺🇸🇺🇸🇺🇸

USA Bobsled/Skeleton and The Uptown Agency today announced a creative partnership to launch "50 States Strong," a national campaign uniting fans across the country behind USA bobsled and skeleton athletes.

01/01/2026

The Uptown Agency has been named the public relations agency of record for the Dallas Bulls, as they begin their first season in the National Arena League (NAL).

“We’re thrilled to partner with the Dallas Bulls as they bring professional arena football to Dallas this March,” said Gregg Elkin, a Partner at The Uptown Agency. “The energy around this franchise is incredible, and we’re honored to help amplify their story as they launch at the historic Fair Park Coliseum. We’re committed to building meaningful connections between the team and the Dallas community from day one.”

The Uptown Agency will lead comprehensive marketing and public/media relations initiatives, as well as community engagement efforts, to drive awareness, ticket sales, and fan loyalty throughout their inaugural season and beyond.

In a statement, the team’s ownership group, Arena Sports Group Holdings, said: “The Uptown Agency understands what it takes to build a championship-caliber franchise from the ground up. Their expertise in marketing and integrated communications makes them the perfect partner to bring the Dallas Bulls vision to life and connect with fans across North Texas. We’re confident in their ability to establish the Bulls as a marquee entertainment property in the Dallas market.”

07/24/2025

Exciting to welcome Theraderm Clinical Skin Care to The Uptown Agency client family!

Always fun to kick off a relationship with some product photography in the studio 🔥

Kudos to Kevin Porier from our team - he always does such a fantastic job leading studio production!

07/22/2025

When your client CRUSHES a TV feature… 🙌

Thrilled to see shine on ’s Inside DFW to showcase why they were named DFW’s “Top Auto Hail Repair Shop”! We love helping amazing businesses tell their story.

04/09/2025

Big news from The Uptown Agency!

We are thrilled to share that Gregg Elkin has been promoted to Partner.

Since joining us just 8 months ago, Gregg has built our PR, communications, and crisis management practice from the ground up—bringing in incredible clients, leading with integrity, and delivering high-caliber work that’s already reshaping how we show up for brands.

His leadership has added depth to our services and real value to our partners, and this promotion is a reflection of just that.

In addition to continuing to lead PR, Gregg will now oversee our Fortune 1000 brand partnerships and large-scale influencer initiatives. His career experience—spanning sports, entertainment, retail, and reputation—has already made a huge impact on our agency, and we can’t wait to see what he builds next in this expanded role.

Please join us in congratulating Gregg—we’re lucky to have him in our corner!

03/27/2025

Having a blast in New Orleans this week at the HPBA Expo, supporting our amazing client, Coyote Outdoor Living! Great catching up with JAMES GINOCCHI and team, and seeing their latest Gen3 lineup of premium outdoor kitchen gear firsthand.

If you’re here, swing by and say hi—these grills and pizza ovens are next-level!

02/18/2025

Work hard, scoot harder—brainstorms now happen at 15 mph.

02/17/2025

We are excited to welcome Mack McLane Jacobson to our team at The Uptown Agency!

👏👏

01/20/2025

We are adding a lot of new faces to our team at The Uptown Agency this month! With that, I’m excited to introduce Zach Hall, who’s joining our brand and content teams as a graphic designer. Welcome to the team, Zach!

01/18/2025

This week has been nothing short of incredible. It reminded me of this simple truth: ‘Happiness is working with great people and loving what you do every single day.’ While I’m not sure who originally said it, I couldn’t have described this week any better myself.

Grateful for the amazing team I get to work with and the passion we share for creating meaningful work together

01/15/2025

Excited to welcome Adelina Ramirez to The Uptown Agency content strategy team as a Social Media Content Strategist & Copywriter!

We’re thrilled to have her creativity and expertise onboard. Join us in giving her a warm welcome!

01/14/2025

The Uptown Agency has had the incredible honor of partnering with Coyote Outdoor Living to bring their brand-new product refresh to life. This is more than just a launch—it’s a complete transformation of outdoor living!

From social media to Amazon, their website, and over 2,000 retail partners, we’re crafting a content suite that tells the story of innovation, quality, and style that defines Coyote.

Here’s a sneak peek of what we’ve been working on so far. Stay tuned—there’s so much more to come as we bring this exciting vision to life!