AdZazzy

09/15/2023

WHY WE IGNORE ADS & THE DECLINE OF THE EFFECTIVE AD
The main problem with “ads” these days?
Take, take, take…
They just want an opt-in of some sort AND there’s rarely follow-up (or if there IS follow up they’re spamming you to death with things you don’t care about).
Then you get retargeted with another ad of “look at my shiny stuff!” (that you don’t really care about).
We all know what it feels like to be on the receiving end of that:
Yuck.
But if you’ve watched any number of training for marketing, it can be confusing because that’s the GOLDEN rule, right?!
✅ Give the lead magnet/freebie!
✅ Get the email!
✅ Make 💲💲💲
This WORKS they say! (Maybe in 2016? When ads were cheap and you could advertise anything and make a win?).
But here’s what REALLY wrong with the whole Facebook™ ads marketing approach taught in 99% of courses…
It’s all about take, take, take.
The vast majority of email marketing campaigns TAKE from their potential customers and don’t give back (they SAY they're giving with a generous lead magnet, but c'mon. We know the purpose).
The REAL problem with ads campaigns these days is they all WANT something (AKA “look at my stuff!”).
(This is aside from the obvious problem of the fantastical story-telling of how this person made x number of $$$ in x number of days while walking on a beach—you KNOW why those don’t work).
Newsflash:
Nobody cares about your stuff.
Nobody is even that impressed with your lead magnet (unless it REALLY speaks to them).
What MATTERS is:
The relationship you build with people.
How OFTEN you show up for them.
How much you CARE about responding to then and interacting with them (and if you’re too busy, hire a VA to help you do that!).
The problem with ad campaigns is they’re not designed with the customer journey in mind.
They are aggressive and try to push you through a funnel you may not care about. They’re not designed to BUILD relationships.
They’re designed to make a quick sale.
The good news?
The Facebook™ advertising platform makes it REALLY easy to run “Ads that don’t FEEL like ads” (my favorite saying!).
To run ads that provide VALUE and build relationships without asking for anything in return until your customer comes to you (and then it’s THEIR idea).
If there’s ONE shift you’ll make this year, make it more human ad campaigns (AKA relationship-building campaigns).
Make a lot of videos. Write a lot of posts. Let people into your life. (Then make those retargeting "ads").
Trust that THIS will be far more effective at helping with sales than anything else. (Ads that don’t feel like ads).
Wishing you the best AND Succses!
Lisa, xoxo

09/15/2023

AN ENTREPRENEUR IS THE PERSON WHO'D RATHER WORK 80 HOURS A WEEK FOR THEMSELVES THAN 40 HOURS A WEEK FOR SOMEONE ELSE
Here’s what irks me in the online business space:
How many people are flaunting a misleading “build-a-business-from-the-beach” solution which is simply too easy to be true.
They also hint that it can be done without moola! In 3.5 minutes a day (seriously!! I recently saw this exact CLAIM in an ad) or with a small audience and no list. (Even do it while you’re on vacation, they say!).
So I tease…but it’s really not a far exaggeration of MANY advertisements for the courses I see online.
But don’t buy it for ONE second.

When you’re an entrepreneur it’s HARD.
It takes time (lots of time).
It takes hustle (more than you ever realized you even had).
More tenacity and persistence than seems humanly possible.
You’re gonna get to bed late many days, rise ridiculously early, have a business meeting to put out a fire while on vacation, despite your best attempts otherwise.
The laptop lifestyle being sold online is nothing more than a tempting deception being sold to line other people’s pockets (plus I never got that whole “work from the beach” anyway…there’s no reliable wifi at the beach…is there?!).
I digress.
So let’s face it, friends:
There are no easy solutions.
✅ You need money.
✅ Dedication.
✅ Time.
✅ Energy.
✅ Focus.
✅ Vision.
✅ Enthusiasm.
✅ And an incredible imagination for what COULD BE:
More freedom, more independence, more creativity, more helping, more fulfillment and on and on and on…
Because IT IS possible.
But I can promise you it’ll be harder than you ever imagined.
But I believe in you. You can do it.
Because when you’re ready, there really are good people willing to help get to your dream life as quickly as possible (and will NOT sell you an elaborate fabrication for a quick buck).
Wishing you the best on this amazing journey!
-Lisa xoxo

09/15/2023

Oh yeah!!!! Nothing like that feeling when everything is falling into place!!

09/15/2023

What is your MASTERPIECE you are working on? What is your dream, your business, your new startup?
Are You a WINNER- and will you see your masterpiece to COMPLETION?
Are you formulating your roadmap to success, and surrounding yourself with team members that will help you achieve your goals?

AdZazzy is PASSIONATE about helping you reach your goals! Through personalized service, creating Ads directed towards your perfect market, and helping you set up a successful follow up sequence- we will do our best to make those dreams a reality!

09/15/2023

People grossly underestimate the importance of regularly posting to your Facebook page. People get discouraged and think that no one is noticing nor engaging.⠀⠀⠀⠀⠀⠀⠀⠀⠀
But you know who does notice? Facebook. Yup. In fact, we’ve done some recent experiments and noticed that running ads from pages that are posting/active at least once per day and have LOTS of engagement see their ads costs reduced by as much as 88%. 88%!!!!!
So simply do not underestimate just HOW important it is to post to your page daily. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
What do you post? Post 10 inspirational/engaging posts like memes or entertainment, 4 information posts and 1 direct call to action. The 10X4X1 rule � Watch the magic happen!

09/14/2023

TIred of trying to figure out how to run a facebook Ad? Keep telling yourself......"I will get to that tomorrow, I don't have time today!!"
Part of your business investment is investing in great Ads that CONVERT- and AdZazzy can help!!!
Yesterday I saw an expertly produced Instagram(TM) story ad by a telecom giant whose marketing budget is in the millions.
They are competing for space that less than a year ago they didn’t occupy.
Companies KNOW Facebook(TM) ads work, and big-ticket companies are now flocking to use them.
Needless to say, Facebook(TM) ad costs are going up..
But when I audit account after account of entrepreneurs (even those spending in the tens of thousands) they are often making rookie mistakes that are costing them precious dollars and causing them to lose money.
More than EVER before, it’s crucial that you have an air-tight Facebook(TM) ad campaign strategy to prevent this rise in cost and have campaigns that stand out from the noise.
Let AdZazzy help you navigate the Ads so you can focus on what is important- your business and your product!!
www.adzazzy.com is here for you!

08/25/2023

Isn't it the little things that sometimes drive you nuts when you are first starting out? Here is a quick tip to save you some time!

08/25/2023

08/23/2023

Dream Big!! Create your own destiny- mold it, refine it, add some pizzazz! Creating the future of our dreams is limited only by ourselves. Break down that barrier and get going!! the future you want is waiting out there for you!!

08/23/2023

Just starting out on your new business journey? Don't forget to complete "google my business". It is fast, easy, free and helps people find your business on google search or on a google map search! Pretty cool!

08/23/2023

🌐 Ready to Amplify Your Reach? 🌐

Don't miss out on the opportunity to supercharge your advertising efforts. Join the revolution and witness your brand's visibility soar like never before with AdZazzy helping you to lead the way!

Elevate your advertising game with AdsZazzy - where success is just a click away! 🚀📈

08/19/2023

A positive, "I can achieve this" mindset is one of the most important things you can do to help you when starting something new, to help you get through the tough times, and to help you stay strong and focused to achieve even more once the initial goal has been met!