The Threadgill Agency, LLC

The Threadgill Agency, LLC Helping companies drive business through marketing services, website design, web development and SEO strategies for brands.

Is the math not math-ing on your latest Google impressions reports? You’re not alone.Google is fixing a long-running Sea...
05/12/2026

Is the math not math-ing on your latest Google impressions reports? You’re not alone.

Google is fixing a long-running Search Console bug that has been inflating impression counts for nearly the last year—since since May 13, 2025! As the fix continues to roll out, reported impressions will decrease, as Search Engine Land reports in the article here: https://buff.ly/Kayr9iL

Here’s the good news: Actual performance remains unchanged, as clicks were not impacted by this error. But, now is a great time to revisit your past CTR and reporting with this context in mind.

If you don’t have your reporting where you want it to be, we can help. We track down data to the decimal point and our team of expert analysts crunch the numbers to deliver impactful marketing solutions and revenue-optimized results. Contact us to learn more.

As AI-driven search continues to inform how people are accessing information online, a common question we hear from clie...
05/05/2026

As AI-driven search continues to inform how people are accessing information online, a common question we hear from clients is how they can protect organic performance and remain visible.

We want to share a free report that helps answer that question: The Impact of Schema Markup.

Schema markup is essentially structured data that’s added to a website's HTML to help search engines understand content. For that reason, it helps protect against the loss of impressions and clicks (and the websites with it consistently outperform those without it).

We’ve been seeing especially good results implementing schema markup for our medical clients, as they are one of the industries most impacted by AI Overviews.

You can access The Impact of Schema Markup report at the link below.

https://buff.ly/d0Y268x

The goal of reporting isn’t just to gather data. It’s to use that data to create better content.The most effective marke...
04/29/2026

The goal of reporting isn’t just to gather data. It’s to use that data to create better content.

The most effective marketing teams don’t just collect metrics — they translate them into insights that guide strategy, creative, and performance.

At Threadgill, we believe the real value of analytics lies in clarity, context, and action.
Because when brand content is informed by numbers, growth follows.

Learn more at the link below.

https://buff.ly/PzqdpCc

Happy Birthday to our President & CEO, Mat! 🎉Mat brings bold vision, deep experience, and steady leadership to The Threa...
04/25/2026

Happy Birthday to our President & CEO, Mat! 🎉

Mat brings bold vision, deep experience, and steady leadership to The Threadgill Agency every day. From building an agency rooted in smart strategy to being a proud family man, he leads with passion and integrity. Hope your birthday includes family time, a little fishing, and something that resembles golf. Cheers to you, Mat! 🎣⛳

Data alone doesn’t drive growth. Insight does. So does powerful storytelling.At Threadgill, data-driven storytelling mea...
04/23/2026

Data alone doesn’t drive growth. Insight does. So does powerful storytelling.

At Threadgill, data-driven storytelling means:

• Using performance insights to identify the right narrative
• Letting analytics shape creative and campaign direction
• Turning metrics into strategic decisions
• Translating complex data into insights clients can actually act on

Because at the end of the day, clients don’t want more numbers. They want clarity.

In our latest blog, we explore how data-driven storytelling helps brands move from numbers and spreadsheets to smarter strategy, better brand stories, and sustainable growth.

🔗 Read more at the link below.

https://buff.ly/PzqdpCc

Happy Birthday to Content Strategist, Abigail! 🎉 Abigail (aka Abbie) brings creativity, curiosity, and a sharp pen to ev...
04/22/2026

Happy Birthday to Content Strategist, Abigail! 🎉

Abigail (aka Abbie) brings creativity, curiosity, and a sharp pen to everything she does. Whether she’s writing, practicing yoga, fencing with a longsword, or getting lost in a good story with her cats, she shows up with originality and heart. Hope your birthday is magical, adventurous, and very on-brand for you, Abbie! ✨📚⚔️

How do you drive real awareness and action for a new breast care clinic? That was the goal for the Breast Care Clinic in...
04/15/2026

How do you drive real awareness and action for a new breast care clinic?

That was the goal for the Breast Care Clinic inside at UT Southwestern Medical Center in Fort Worth.

To reach over 80% of the target audience and generate meaningful actions, we built a strategy grounded in data-driven insights from day one.

From there, we launched a story-driven, multi-channel campaign designed to connect with the right audience and continuously optimized it to improve performance at every stage.

The result? More than 50 new patient appointments and a 250% increase in mammograms.

Explore the full case study at our link in below.

https://buff.ly/UfABa57

According to Statista, 55% of marketers are struggling to create high-quality content, 47% say they don’t have the right...
04/08/2026

According to Statista, 55% of marketers are struggling to create high-quality content, 47% say they don’t have the right tools to support their efforts, and 43% struggle to measure performance effectively.

While AI-powered platforms are generating more data than ever, it doesn’t automatically equal better insights. And it also doesn’t automatically mean better, more strategic content.

We focus on:

• Identifying the metrics that really matter
• Connecting performance across channels
• Turning analytics into strategic recommendations for content, creative, and storytelling

We can help you create more strategic campaigns and make better marketing decisions for your company. Learn more at the link below.

https://buff.ly/uNpBPYC

AI-generated content can drive early visibility, but sustaining rankings is a different story.A recent experiment showed...
04/02/2026

AI-generated content can drive early visibility, but sustaining rankings is a different story.

A recent experiment showed that AI-generated pages can get indexed quickly and even gain early visibility in search. But over time, those rankings dropped off significantly.

Without strong signals like authority, E-E-A-T, and differentiated insights, performance isn’t sustainable.

As Google continues to refine its ability to recognize AI-generated patterns, content that lacks originality and supporting signals will lose visibility over time.

Read the full results at the link below by Search Engine Land!

https://buff.ly/tVH9hj0

"Happy Birthday” to Senior Paid Media Manager, Brad 🎉Brad has been an integral part of the Threadgill team since 2019, b...
04/02/2026

"Happy Birthday” to Senior Paid Media Manager, Brad 🎉

Brad has been an integral part of the Threadgill team since 2019, bringing curiosity, precision, and a deep understanding of paid media to everything he touches. From Paid Social strategy to analytics tracking and dashboard building, he has a way of turning complex data into clear, actionable stories that drive real results.

When he’s not diving into the numbers, Brad is catching up on Drag Race, spinning vinyl, or spending time with his husband and their four cats.

Cheers, Brad! ✨

When Hyatt Hotels partnered with us, they had a clear goal to provide organic visibility and traffic to their hotels. We...
03/24/2026

When Hyatt Hotels partnered with us, they had a clear goal to provide organic visibility and traffic to their hotels. We constructed Hyatt’s entire field marketing SEO strategy, building it from the ground up to showcase their domestic and international properties.

Here’s what happened:
• 20% increase in keywords ranking in the top 20 of SERPs
• 4,500+ keywords researched and selected
• 2,500+ web pages optimized for better search presence

At Threadgill Agency, we don’t just optimize; we build foundations for sustainable growth. Whether it’s establishing local SEO strategy, refining technical SEO, or targeting AIOs and LLM rankings, our approach helps businesses of all sizes be discoverable in the moments that matter.

After all, SEO isn’t just traffic. It’s revenue-driving visibility. Learn more at the link below.

https://buff.ly/PlUlKvC

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Dallas, TX

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