Market Stuff

02/14/2018

So excited for my friends and clients at Feed Lake Highlands. Its so wonderful to see them recognized for the necessary and important work they are doing in Lake Highlands! Congratulations to all the staff and volunteers at Feed Lake Highlands!

Ya'll! We are honored to have been nominated in the Non-Profit of the Year category by the Lake Highlands Chamber. Guess what? We won! We are humbled and blessed to share this win with the Exchange Club of Lake Highlands. We are grateful to all of you in Lake Highlands for your support. Together we can end hunger in LH. THANK YOU!

03/10/2017

This local business got creative and uses the handsome and talented Sebastian as their Master Cook. Brilliant. Also their sauces are FANTASTIC.

08/18/2016

I had a great time working on marketing planning with the Belle Firma Team yesterday! Step 1: Building a mission statment. What a great group of folks.

08/16/2016

Instagram Stories: Why Bother?
http://www.market-stuff.com/blog/2016/8/12/insta-stories

If you haven’t heard already, Instagram launched a new service called Stories. Is this just a blatant ploy on Facebook’s part to steal away Snapchat users? YES. However There are a Few (Not Insignificant) Differences.

07/20/2016

Are you strategic or tactical? (spoiler alert... you gotta be both!) http://www.market-stuff.com/blog/2016/7/14/taco-trouble

One of the first things I do when working with a new client is get their team all together and talk to them about the company, what matters to them and most importantly, how I can help them get where they want to go. The challenge here is that while folks often have a gut level idea, they can't tell...

07/13/2016

http://www.market-stuff.com/blog/2016/7/13/pokemon-go-and-your-business

If you have a brick and mortar store your business just got a gift from Niantic in the form of the surprise super hit Game Pokemon Go. If you are lucky enough to be a gym or PokeStop (or are near one!) you have seen the folks driving by, walking by and just generally loitering. Hopefully, you have…

07/12/2016

Pokemon Go, it might be the best thing that ever happened to your business! (Seriously!) http://www.forbes.com/sites/jasonevangelho/2016/07/09/how-pokemon-go-can-lure-more-customers-to-your-local-business/

Pokémon GO is exploding and it seems everyone is playing it. Here's how to harness that magic and turn it into a win for your local business.

04/09/2016

Their original policy was difficult enough, this more vague policy is probably going to drive us all batty!

Without any fanfare, and certainly no notification to their advertisers, Facebook has removed the 20% text rule on their ads.

03/11/2016

http://www.market-stuff.com/blog/2016/3/11/chxcyrfd64suhf710j8cifiuffof6m

When you started your business one of the many things on your to-do list,
was get your website built. That line item on your "start my business"
checklist seems like a no-brainer right?

Of course, you need a website! How many times have you heard, "If you
don't have a website you don't exist!"? So, you labor over the site. You
struggle and finally get the site live, and then what?

01/28/2016

Kill Valentine's Day http://www.market-stuff.com/blog/2016/1/26/kill-valentines-day

February is just around the corner. It's the month of love and overspending
with about $19 billion spent in the name of love in 2015. The time of year
when love is awesome, and we buy big red puffy hearts, lots of chocolate,
perfume, lingerie, flowers and expensive dinners. Which if you look at the
numbers makes you think it's a no-brainer! You've got to do SOMETHING for
Valentine's Day. Are you planning a Valentine's day promotion? Do you have
red hearts all over your products, store or website? You do? Points for
planning ahead! Just one thing. How is your valentine's themed month
making you stand out from the crowd?

12/05/2015

Stick with it. You Can Do It! I Know You Can. http://www.market-stuff.com/blog/2015/12/5/stick-with-it-you-can-do-it-i-know-you-can

This week I had a little project that was well within my skill set, but a bit outside of my normal work. I took the project on with full faith and confidence that I could do a great job at it... and then I started it. Ummmm yeah, the number of iterations of pure crap that I did was depressing. I set…

11/20/2015

Having trouble keeping the ideas flowing?
http://www.market-stuff.com/blog/2015/11/19/keep-that-pot-of-water-bubbling

Years ago I was listening to a renowned chef talk about how she cooks at home. I actually don’t remember the context it was so long ago… but what I do remember was that her advice to all home cooks was to always have a pot of water bubbling on the stove. Which seemed incredibly odd to me at the time…