LiveArea, a Merkle Company

12/21/2021

To succeed in the modern market, companies need to think about mobile-first campaigns that reach consumers where they are. Barry Fiske and his fellow Fast Company Executive Board members share 12 mobile marketing trends experts are eyeing for 2022. https://bit.ly/32gYbcb Fast Company

In the mobile-first world, marketers need to consider how their message will be received on smartphones and tablets.

12/16/2021

Accelerate the launch of your Mirakl marketplace and drive more profitable growth for your company today with a B2B marketplace. Take our FastTrack Commerce for a test drive https://bit.ly/3DsLebY

SAP

12/08/2021

Our Mirakl Marketplace Connector offers a comprehensive integration between SAP Commerce and the Mirakl Marketplace Platform, built with FastTrack Commerce. Take a test drive today: https://bit.ly/3GkeZxe

12/03/2021

Creating content can be difficult on its own, but sometimes an even bigger challenge is ensuring that it reaches the target audience. Barry Fiske and his fellow Fast Company Executive Board members share 14 strategies to get your content in front of the right audience. https://bit.ly/3G7Sv2z Fast Company

The best content in the world won’t have a positive impact on your audience—or your bottom line—if nobody sees it.

12/02/2021

Evolving customer engagement platforms and advanced SMS capabilities make it easy to start sending text messages. However, this channel remains underutilized or neglected as most retailers struggle to find their voice and identify meaningful activations. Learn how to define your brand's SMS program and voice in the latest Total Retail article.
https://bit.ly/2ZKDeFn

Evolving customer engagement platforms and advanced SMS capabilities make it easy to start sending text messages. However, this channel remains underutilized or neglected as most retailers struggle to find their voice and identify meaningful activations.

12/01/2021

Do you know how to unlock ways to create authentic connections between your brand and your customers? Check out our five keys to success. We're ready to unlock something wonderful for your brand. https://bit.ly/3H3RDx6

We’re experts in fusing creativity, technology, strategy, and design together to create exceptional customer experiences for B2C and B2B brands across the globe. Our team of commerce pros is ready to unlock ways to create authentic connections between your brand and your customers through experien...

11/30/2021

So much of life is moving online in recent times, but if you are trying to make an impact, change perceptions and behavior or to inspire and motivate, nothing can replace the face-to-face interaction. Ben Rainbow discusses why the right in-person events still make sense, and precautions to take to ensure success. https://bit.ly/30wXXgd

Virtual events cannot replace the innumerable benefits of meeting people in person and building relationships with them face-to-face. With many people working from home, the opportunity to make new connections (or even meet the colleagues you work with) is a rarity, and many people are jumping at th...

11/23/2021

The Metaverse is the future of digital. This new era will unlock huge potential, unleash creativity, and unveil new frontiers for brands, but if you aren’t looking into it, you may be left behind. Take a look at Benoit Soucaret’s latest piece that explores the Metaverse and what it can do for your brand. https://bit.ly/3xfFK2E

The Metaverse, or Internet 3.0, isn’t just immersive, it is changing the way we buy, trade, and even how we relate to each other. The reason why people are calling it Internet 3.0 is that it is not something completely new. It is a further evolution of the way internet already works today.

11/22/2021

When a company is experiencing high attrition rates, it isn’t always easy to pinpoint the reason (or reasons) employees are leaving. Valerie Vacante and her fellow Fast Company Executive Board members share 15 ways leaders can diagnose the reasons for rapid turnover. https://bit.ly/3FCVxvw Fast Company

If you’re seeing high rates of resignation, these strategies can help you identify the reasons why.

11/22/2021

You might know your customer well and target towards their intentions, but if your brand isn't sitting where your customer expects for your sector, you're at risk of alienating them.
Check out our latest blog where Samantha Mansfield and Attraqt's Imran Choudhary explore the importance of knowing your sector. https://bit.ly/3xdAGM0

While we’ve discussed the importance of knowing your customer in a previous post, knowing your sector and where you sit within it is also important. If your customer expects a specific offering or service because of the sector your products sit in, they may be dissuaded from purchasing from you if...

11/22/2021

We were happy to head to one of our clients, The Entertainer, stores to drop off our Samaritan's Purse Operation Christmas Child boxes. A fantastic initiative that brings great joy to children around the world.