Grey Leaf Media

08/14/2026

Episode 22: Most Brands Are Costumes — Why Your Industry Visual Language Might Be Working Against You

Most businesses don’t set out to look like everyone else. It happens gradually by borrowing the signals that successful organizations in their space are already using, because those signals are doing real work. The colors, the shapes, and the language tell the market you belong here. The costume isn’t the mistake. It’s just a placeholder. …

Follow the link to see the full episode.

Most businesses don’t set out to look like everyone else. It happens gradually by borrowing the signals that successful organizations in their space are already using, because those signals are doing real work. The colors, the shapes, and the language tell the market you belong here. The costume i...

07/17/2026

Episode 21: The Mark and the Thing — The Difference Between Your Brand and Your Logo

Follow the link to see the full episode.

https://traffic.libsyn.com/secure/eb85e796-9b1d-4a76-9eb2-c18adc412cbf/Episode_21-The_Mark_and_The_Thing.m4a?dest-id=5329045Most businesses treat their logo, their colors, and their tagline as their brand. They’re not. They’re the mark — and the mark’s only job is to point accurately at some...

07/16/2026

Episode 21: The Mark and the Thing — The Difference Between Your Brand and Your Logo

Most businesses treat their logo, their colors, and their tagline as their brand. They’re not. They’re the mark — and the mark’s only job is to point accurately at something real. In this episode, we start the branding series by going back to where the word came from — and working forward to what it …

Follow the link to see the full episode.

https://traffic.libsyn.com/secure/eb85e796-9b1d-4a76-9eb2-c18adc412cbf/Episode_21-The_Mark_and_The_Thing.m4a?dest-id=5329045Most businesses treat their logo, their colors, and their tagline as their brand. They’re not. They’re the mark — and the mark’s only job is to point accurately at some...

07/14/2026

Episode 18: The Living ICP: Your ICP Was Right Once. Is It Still?

Your ICP was right once. Then the market moved, your customers changed, and your business kept acting like nothing had happened. That’s ICP drift — and it’s quieter and more common than building the wrong ICP from the start. This is the tenth and final episode of the “Your ICP is a Lie” series — …

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07/03/2026

Episode 20: Operating the Family Table: Why Your Marketing Knows Before Anyone Else Does

Your business has two halves. One faces the customer. One makes what the customer receives. And most alignment problems don't start with bad strategy they start with those two halves losing the habit of talking to each other. In this episode, we return to the three-generation Italian restaurant from Episode 19: this time, as a …

Follow the link to see the full episode.

Your business has two halves. One faces the customer. One makes what the customer receives. And most alignment problems don't start with bad strategy they start with those two halves losing the habit of talking to each other. In this episode, we return to the three-generation Italian restaurant from...

06/25/2026

Episode 19: Bringing People to the Family Table: How to Sound Like the Same Brand in Every Room

Your brand doesn't have to sound identical everywhere to be consistent. When it does, it usually stops connecting. The most consistent brands aren't the ones with a locked-down tone guide. They're the ones that know exactly what's allowed to change. This episode uses a single extended analogy, a family Italian restaurant three generations deep, to …

Follow the link to see the full episode.

Your brand doesn't have to sound identical everywhere to be consistent. When it does, it usually stops connecting. The most consistent brands aren't the ones with a locked-down tone guide. They're the ones that know exactly what's allowed to change. This episode uses a single extended analogy, a fam...