05/15/2025
This is
We met back in 2018 through a mutual client, and from day one, it was clear we shared a rare alignment—one grounded in sharp strategy, clear communication, and a deep respect for what ethical marketing can do.
Since then, we’ve collaborated across accounts, guided brands through transformation, and navigated an industry that too often trades depth for noise.
Earlier this year, on a routine drive for coffee, it hit me: it was time to merge—not just talent, but values.
Marketing today is full of high promises and hollow results. You can spend thousands on campaigns and be left with nothing but shallow impressions. Too many services are automated, disconnected, or delivered by teams who won’t be around when it matters.
Trace is, without question, one of the most brilliant, grounded, and honest digital marketers I’ve ever had the privilege to work with. And I’ve worked with some of the best. He brings technical precision, deep human insight, and a long-game mindset that’s rare in this space.
That’s why I chose to step away from SFMinc.co—not because it wasn’t working, but because this partnership with Trace and TruLata is the next evolution.
This is where ethics meet innovation.
Where mission meets measurable results.
Where we get to build something that honors people and grows their businesses with the same level of care.
I’m proud to serve as COO at TruLata. and as a partner for TruLata Holdings and TruLata SaaS, LLC.
