Collective Dallas

02/08/2023

With the "big game" coming up this weekend, American Airlines tasked Collective with creating eye-catching, oversized banners that will be placed in the Philadelphia airport terminals.

In order to be effective, the design must be consistent enough to be identifiable, but flexible enough to be fresh, fun, and human.

Our aim was to create visually impactful artwork that clearly conveyed American Airlines' partnership with the Philadelphia Eagles, highlighted their product relationship, and showed support for an Eagles victory.

From the Eagles brand guidelines:
"There are no geographical lines when it comes to Eagles fans. The roots of this franchise are entrenched in Philadelphia, but the love for the Eagles knows no boundaries. It’s not just on Sundays. It’s not only during football season. During every second of every day, someone around the world is wearing an Eagles jersey, watching an Eagles highlight, listening to an Eagles podcast, or engaging with the brand on social media.
When you hear someone say, “Go Birds!”, it could be a cheer, a greeting, a term of endearment, or all of the above. For an Eagles fan, the only thing that sounds better is “Fly Eagles Fly” after a touchdown."

As a company grows, establishing clear and comprehensive brand guidelines becomes increasingly important in maintaining a consistent and cohesive brand image. This ensures that all communications and representations of the brand remain consistent and on-brand, avoiding any potential for a disjointed or inconsistent appearance.

Let's score big with Collective Dallas on your side! Our all-star team of experts is ready to run the game plan and help you reach new heights. So, get ready to hike the ball and let's make this happen! 🏈 [email protected]

01/03/2022

As the year draws to a close, we collectively reach a time of reflection. We focus on quality time with family, new kinds of hugs with close friends, and celebrating you – our clients.

We here at Collective Dallas are beyond grateful to have you as part of the Collective family. And inspired by you, our clients, who pushed through 2021 and continued to make big moves despite the challenges the year presented.

May we all remember that, as individuals, we are fearless dreamers, and as a community, we are unshakable. That alone is well worth celebrating.

May 2022 be full of victories, celebrations and moments worth pausing.

Thank You,
Bobby & Lilly Magallanes

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https://mailchi.mp/a6bb13b411f2/collective-dallas-wrapping-up-the-year-inspired

11/11/2021

To our men and women in uniform, past, present, and future, God bless you and thank you for your service.

And we especially would like to thank some amazing veterans who are extra special soldiers to us.

Slide 2: Domingo Castro Urias, Sr. WWII Army - MP

Slide 3: Robert Magallanes Served 1968-1975 Air Force - SSGT

Slide 4: Rudy Magallanes Served 1969-1971 Marines - Lance Corporal, MOS 2542

Side 5: David Magallanes Served 1980-1984 Marines - Lance Corporal, MP

Slide 6: Ray Magallanes Served 1986-1995 Army - 11 Bravo, Infantry

10/29/2021

Friday Feature: New website design for our favorite BBQ restaurant in Fort Worth. Talk about foodgasm.

In 2014, a couple of friends quit their jobs after winning an amateur barbecue competition, and we’re definitely glad they did. They took their new found passion into a food truck just outside Republic Street Bar located in Fort Worth’s Southside neighborhood. It has now grown as a full-blown BBQ landmark in the area.

Fast forward to 2021… Every time Texas Monthly releases its new 50 Best Barbecue Joints in Texas (which only happens every four years), it re-stokes the flames of BBQ rivalries among cities and regions. Finding your name on this list is an honor to be sure - as well as a game changer, which translates into more than a little boost to the business of these hardworking pitmasters who get the nod. Panther City BBQ takes the 10th spot top 10 Best Barbecue joint for 2021.

Congratulations Panther City for all your hard work and allowing us to come for the ride!

You can check them out at 201 E. Hattie, Fort Worth, from Wednesday until Sunday, starting at 11 am.

Source: Texas Monthly. Food photos belong to respective owners.


08/31/2021

08/24/2021

Website design is important to a business’s overall brand. If you’ve had your website for more that two or three years, it’s about time for a redesign. Two things that will accomplish meeting consumers expectations and strengthen your brand.

What visual elements have value on a company website?

40%- Images/Photos

Images/Photos go a long way towards building trust and engaging your audience.

39% - Color

Colors stir your visitors emotions or respond to a call to action.

21%- Video

Videos keep consumers on your website longer and engages them with your content. Video helps people get to know, like and trust you.

Contact us for a FREE consultation!

05/14/2021

When a potential international client asks… ”Can you deliver a fully-functional e-commerce site in two weeks?”
The client had been working with another development team for months and was getting nowhere. As the clock was ticking closer and closer to launch day, there was still much to be done and the overall site design was lacking greatly.
OrangeDaily approached us and asked if we could finish out the site for them in two weeks. After some discussions we decided it would be best to start from scratch, rather than try to "resuscitate" the current half-baked site.
Hesitantly, they agreed. Fast forward 11 days later, after many energy drinks and late nights - a brand new orangedaily.com has been launched and up and running nicely.
Already next on the agenda... Kick off a Spanish version of the site! OrangeDaily.mx coming soon.
Thanks to the OrangeDaily team for being so easy to work with and trusting us to deliver on time and within budget.
About the client - OrangeDaily is A Proven Topical Vitamin C Skin Care System for Optimal Daily Skin Protection, Restoration and Rejuvenation.
OrangeDaily currently has distributors covering The United States, Canada, Saudi Arabia, Egypt, Bahrain, Jordan, Kuwait, Nigeria, Togo, Ghana, India, Qatar, Libya, Russia and UAE. By 2022, they will open additional distribution channels into the 27 European Union countries, Britain, Morocco, Tunisia, Sudan, Pakistan, Turkey, Indonesia, Taiwan, Cameroon, Republic of Benin, South Africa and surrounding countries, Mexico, New Zealand, Australia, Hong Kong, Philippines, Singapore and Vietnam, bringing the total anticipated distributors to 60+ countries by 2022.

04/01/2021

Featured project of the month… This brand identity was designed for a new online series that will feature up and coming and established personalities in the Los Angeles and Hollywood scene to share their trials, insights and inspirations along their path to success. “True Transitions” is coming soon. Keep an eye out.
About the mark… Since the show is a conversation between two people, we thought about using two faces, reflections, overlapping shapes or maybe even some sort of blending of the letters. After running through the first 15-20 sketches and concepts, we decided to try and use the obvious solution - a speech bubble. A speech bubble could easily replace the letter “O”. But that’s too simple. So we explored using two speech bubbles in some sort of interesting arrangement to create an abstract and unique mark. A week later, we noticed that if you flip one of the speech bubbles it starts to create the letter “N” with negative space. After some refinement we arrived at this final solution. 🤌
Launching a new project or business? Ready to rebrand? Need more creative resources? Let's talk.

03/03/2021

M Group branding by Collective Dallas. Sometimes things just fall into place. 🙌

02/02/2021

Good words from Tony Robbins... “If you raise your standards but don’t really believe you can meet them, you’ve already sabotaged yourself. You won’t even try; you’ll be lacking the sense of certainty that allows you to tap the deepest capacity that’s within you… Our beliefs are like unquestioned commands, telling us how things are, what’s possible and impossible and what we can and can not do. They shape every action, every thought and every feeling that we experience. As a result, changing our belief systems is central to making any real and lasting change in our lives.”

01/22/2021

⁣Founded in 1976, Lee Lewis Construction is based on a philosophy of teamwork, communication, and building relationships. With clients that range from Walmart and HEB to Walt Disney World Resorts, Lee Lewis Construction continues to deliver excellence with every project and build relationships that will last for years to come.⠀
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Lee Lewis Construction has been...⠀
• Ranked #9 in the 2012 Top General Building Contractors in the State of Texas by ENR⠀
• Ranked #6 in the 2012 Top CM At-Risk Contractor in the State of Texas by ENR⠀
• Ranked as one of the largest construction firms in Engineering News Record’s Top 100 Construction Managers at Risk in the nation for the last decade⠀
• Ranked as one of the largest construction firms in Engineering News Record’s Top 400 Contractors in the nation the last 25 years⠀
• Named Contractor of the Year by the Dallas Chapter of the American Institute of Architects⠀
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Welcome to the Collective Dallas family. Looking forward to doing big things together. ⠀⠀⠀⠀

01/20/2021

Empower, encourage and embrace.

What took place today in our country should make you proud. Kamala Harris sworn in as first female US Vice-President. 🇺🇸

We hope this excitement continues.