The Wolf Bear Agency

The Wolf Bear Agency At Wolf Bear, we turn creativity into leads. We blend art with strategy to create videos that drive results, not just look good.

We're all about bold ideas that fuel real business growth.

03/04/2026

On location in Denver this week with MZ Electric capturing their Ad Vault.

Three days of production to build out a full content engine:

• Direct response ads
• Recruiting & culture film
• 40+ social media assets
• Brand authority content

Most home service companies don’t have a marketing problem.

They have a content infrastructure problem.

If the ads stop, the leads stop.

Our goal with every shoot is to build a library of creative that can fuel paid media, social, and recruiting for months — sometimes years.

Big thanks to Keith and the MZ team for trusting us with the process.

More behind-the-scenes coming soon.

Our relationship with has been one we’ve been proud of for seven years — proof that relationships drive everything we d...
11/19/2025

Our relationship with has been one we’ve been proud of for seven years — proof that relationships drive everything we do, whether it’s a national nonprofit or a home service brand.

At The Wolf Bear Agency, we believe long-term partnerships are what create lasting results. Whether we’re helping a home service brand grow its market presence or supporting a mission-driven organization, the foundation is always the same — trust, collaboration, and purpose.

This year’s Folds of Honor Gala was another meaningful milestone.

Our team created all of the videos and on-screen media for the event and captured the night through full photography and video coverage.

We also had the rare honor of photographing President George W. Bush, the 43rd President of the United States.

Even though most of our work centers around the home services industry, partnerships like this remind us why we do what we do — to tell stories that connect, inspire, and make an impact.

Event video + on-screen media
Full photography + video coverage
On-site production + coordination

Grateful to continue supporting Folds of Honor and their mission to honor the sacrifice and educate the legacy.

Our relationship with Folds of Honor North Texas has been one we’ve been proud of for seven years — proof that relations...
11/18/2025

Our relationship with Folds of Honor North Texas has been one we’ve been proud of for seven years — proof that relationships drive everything we do, whether it’s a national nonprofit or a home service brand.

At The Wolf Bear Agency, we believe long-term partnerships are what create lasting results. Whether we’re helping a home service brand grow its market presence or supporting a mission-driven organization, the foundation is always the same — trust, collaboration, and purpose.

This year’s Folds of Honor Gala was another meaningful milestone.

Our team created all of the videos and on-screen media for the event and captured the night through full photography and video coverage.

We also had the rare honor of photographing President George W. Bush, the 43rd President of the United States.

Even though most of our work centers around the home services industry, partnerships like this remind us why we do what we do — to tell stories that connect, inspire, and make an impact.

Event video + on-screen media
Full photography + video coverage
On-site production + coordination

Grateful to continue supporting Folds of Honor and their mission to honor the sacrifice and educate the legacy.

11/04/2025

Just got back from a drone shoot in San Diego and honestly? Flying over the city I grew up in was surreal.

We were filming for a home service company and I literally flew right over this house on the coast that I've been obsessed with since I was like 18. Still gorgeous. Still can't afford it. But hey, at least I got to buzz it with a drone.

We spent the day capturing their branded trucks actually working. When you're a service company, your trucks ARE your brand. They're moving billboards. They're proof you exist. They're what your neighbors see when you show up to help someone.

Most companies just have random photos of their trucks sitting in parking lots. But when you can show them rolling through real neighborhoods, on actual calls, with good lighting and smooth aerial shots? That's when people start to trust you're the real deal.

San Diego was perfect per usual. Got the trucks, got the coastline, got some nostalgia. Pretty good day.

10/06/2025

This campaign leaned all the way into 80s nostalgia: big hair, disco balls, and a house party that hits pause when the power cuts out… until SALT’s tech shows up in a Thriller glove and flips the lights back on.

“SALT. Keeping the party powered since 1983” ties the creative into the service provided (local electricians)

Nostalgia works because it drops your guard. It doesn’t just say “this brand gets me” — it says “this brand remembers me.”

In a category full of generic service ads, emotional memory is a differentiator.

🎬 Director + DP: Josh Baker (Wolf Bear)
Creative Agency: Ethos
Client: SALT (Austin, TX)

08/29/2025

What a Year of Ads Looks Like in a Day

One day on set. A full year of content.
That’s the power of our Ad Vault System.

Behind the scenes, we build a performance engine:�– 10–12 direct-response ads�– 50+ branded stills�– Multiple audience segments�– A messaging strategy that sells

Brands using this system see a 20–30% lift in call volume and brand recognition within 90 days.
And now? We’ve added Social Authority to the mix.

That means your campaign isn’t just on YouTube and OTT — it’s in Reels, Stories, and even influencer feeds.

One shoot. Multiple touchpoints. Predictable ROI.

Want to stop guessing and start scaling?�Let’s build your vault.

08/27/2025

There’s a reason dogs keep showing up in home service ads.

They’re not just cute. They’re a cheat code for trust, warmth, and relatability — all the things your brand needs to feel human.

In a category where most ads scream for attention, dogs pull people in without shouting.
Because dogs say:
→ This brand feels safe
→ They’re part of the family
→ I know people like this

At The Wolf Bear Agency, we don’t just add animals to be funny. We use them to create emotional hooks that make your campaign stick.

We’ve tested this — and ads with dogs often outperform others in brand recall, engagement, and call volume.

Cute sells. But connection converts.



Credit:
Director: Josh Baker (Wolf Bear)
Production: Pence Media
Client: Acree Air • Tampa, FL

08/25/2025

Most marketers treat direct-response ads as bottom-of-funnel.

In home services? They’re top.

Your ideal customer isn’t scrolling. They’re searching, panicking, and ready to hire.
That’s why our Ad Vault system is designed to intercept demand — not just generate awareness.

If your campaign doesn’t drive action, it’s not a campaign.

08/14/2025

Cheap ads are expensive.

Why? Because bad creative doesn’t just fail to convert — it costs you future revenue, brand trust, and market share.

At The Wolf Bear Agency, we don’t just shoot nice-looking content.

We build high-performance video systems that:
→ Increase call volume by 20–30%
→ Drive brand awareness in your market
→ Create consistent, predictable growth

So if you’re serious about winning this market — stop settling for “content.” Start investing in creative that actually performs.

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