Lauren Perna Communications

Lauren Perna Communications Delivering powerful messages of businesses that impact lives & inspire others. Teaching biz owners marketing/comms
Advocating mental illness

Your personal brand should evolve as you do. What worked earlier in your career may not reflect who you are today, and t...
02/03/2026

Your personal brand should evolve as you do.

What worked earlier in your career may not reflect who you are today, and that’s to be expected! A strong personal brand is not something you create once and forget about it. As your experience grows, your goals change and so should the way you present yourself professionally.

Before updating your messaging, it helps to get clear on who you’re speaking to now. If you are working on your personal brand, this free Audience Analysis Worksheet can help guide that process: https://share.hsforms.com/1HS_IF2JdRG2pLvs3zyNjvgnsh12

Over the years, expert advice has shifted about repurposing content across social media platforms. A decade ago, we told...
09/18/2025

Over the years, expert advice has shifted about repurposing content across social media platforms. A decade ago, we told you NOT to cross-post the same thing on all platforms. Now, we preach repurposing to save time and resources.

The truth is—it’s more of a gray area. It’s not always a simple copy and paste action. But at the same time, you don’t need to create a whole new post for each platform.

Let’s clear up the confusion around repurposing, cross-posting, and optimizing each platform.

In this discussion, we’ll cover hot topics such as:

🟪 If and when your content can be repurposed across platforms
🟪 The importance of treating each platform uniquely
🟪 The right moments to cross-post
🟪 Tactics and ideas for repurposing across platforms

Join us next Thursday at 9am and drop your burning questions below!
https://www.linkedin.com/events/clearingupconfusiononcross-post7374525228091068416/theater/

New here? We are a Boston-based communications and content marketing firm for companies in the life sciences/healthcare ...
09/16/2025

New here? We are a Boston-based communications and content marketing firm for companies in the life sciences/healthcare ecosystem.

Here’s what we offer:

✨Content strategy & ex*****on
✨Copywriting
✨Messaging
✨LinkedIn brand-building

Looking to boost your company’s sales, press, SEO, or thought leadership? Our team of communications and marketing experts can amplify your brand’s visibility where it matters.

✨ Visit laurenperna.com to get started!

🚨 New LinkedIn Live Alert 🚨Thought leadership is everywhere these days—but not all thought leadership is created equal.I...
08/22/2025

🚨 New LinkedIn Live Alert 🚨

Thought leadership is everywhere these days—but not all thought leadership is created equal.

In life sciences and healthcare, trust and credibility are everything. So how do you cut through the noise and deliver content that actually builds authority?

Join us for our next session of The Art and Science of Marketing Communications as we unpack:
✅ What real thought leadership looks like
✅ How to craft campaigns that drive trust (and results)
✅ Examples from industry leaders you know

Thursday, August 28th @ 9am
LinkedIn Live!
RSVP here: https://www.linkedin.com/feed/update/urn:li:activity:7364751459986350080

08/19/2025

Did you miss our discussion on drip campaigns last month? Here’s a snippet from the conversation with our hosts, Lauren Elizabeth Perna and Brian M. Reiser - Strategic SEO Consultant from Reiser Digital.

👀 Rewatch the whole Art and Science of Marketing Communications episode here: https://youtu.be/E6Bu8bJLlS0?si=TTiqbyGF4WXtfeGV

08/12/2025

How can you create thought leader content on LinkedIn? These 5️⃣ tips from our CEO and Head Writer, Lauren Elizabeth Perna, are 💯!

What other tips do you have?

08/06/2025

Can you spot AI-generated text in the wild? Here are some telltale signs to be on the lookout for:

What else? Share your tell-tale signs in the comments.

Ever wonder what a drip campaign is? What's the purpose? Who should use a drip campaign? How could my company implement ...
07/25/2025

Ever wonder what a drip campaign is? What's the purpose? Who should use a drip campaign? How could my company implement it easily?

If you've had these questions, then you aren't alone, and you won't want to miss our latest episode of Art and Science of Marketing Communications! Brian and Lauren will break down the power of email drip campaigns.

“Drip campaigns” isn’t slang for “write more emails while you’re sitting by the pool.” We’re talking about a simple yet strategic way to stay top of mind and build trust with your audience without adding more to your plate.

Join us:
📅 Thursday, 7/31 @ 9am [NEW DAY!]
📌 Lauren Perna Communications LinkedIn

We’ll cover:
✅ What a drip campaign actually is
✅ How it differs from nurture campaigns
✅ Real examples from our clients (biotech, service-based, and more!)
✅ Why it’s a powerful tool for time-saving, lead qualification, and content repurposing.

Whether you’re running a pre-clinical biotech company or a one-woman service-based business, drip campaigns are scalable, cost-effective, and high ROI. We’ll share tips on how to get started, even if you don’t have fancy software or much time.

RSVP now and bring your questions: https://www.linkedin.com/events/dripcampaigns-theemailmarketing7353840874608361472/theater/

📧 Email marketing is crucial because, in today's world, we can't rely solely on social media. If you lose your social me...
07/24/2025

📧 Email marketing is crucial because, in today's world, we can't rely solely on social media. If you lose your social media page, you lose an entire audience! 😱 With email marketing, you own your subscriber list.

💧 Drip campaigns are a great way to set the stage for your reader, repurpose existing content, and stay top of mind. In the realm of email marketing, it’s a relatively straightforward approach, as you can keep it simple.

If you’re looking for a new way to engage your audience, check out our newest blog post for a complete guide to creating your own drip campaign: https://www.laurenperna.com/laurens-latest-news/drip-campaigns-a-complete-guide

06/25/2025

🎉Today, Lauren Perna Communications is officially 5️⃣ years old! With 50% of small businesses not making it past the five year mark, we are proud to celebrate this milestone.

In 1,825 days as an official business, we've shared thousands of social media posts, written hundreds of pages of copy, and tackled more revisions than we can count. 🙃

It has been an incredible journey. But the real highlight of five years in business? Getting to know the companies making a difference in our world and the community of collaborators who help us tell their stories.

Here’s to many more years of telling the stories of companies making an impact.

Thank you for following and supporting us. Sign up for our newsletter stay in touch: https://share.hsforms.com/1Y7Q_dnYGT5C9Ign0A6cdRAnsh12?fbclid=PAZXh0bgNhZW0CMTEAAacdhBeXRvV2WDxPpPAHMkahFtTNWn86qOJ_wg_PwtfpeRiRyExFyaOzPVt4ng_aem_8YeeK9H2hA3xcTCpyXYwSQ

As writers, we often get asked “how do you feel about AI?” So this month, we are sitting down to share our thoughts.We k...
06/16/2025

As writers, we often get asked “how do you feel about AI?” So this month, we are sitting down to share our thoughts.

We know that generative AI platforms like ChatGPT and Claude aren’t going anywhere. It’s not a matter if you use AI, but how you use it. And smart marketers and writers are embracing it as a strategic tool, not a content crutch.

At the same time, it’s important to recognize that overuse of gen AI can be dangerous and damaging. The key is finding a way to balance generative AI’s efficiency with the personal touch of a writing team.

In this timely chat, we’ll discuss:
✔️The Good, the Bad, and the Ugly: The benefits, drawbacks, and serious ethical concerns about gen AI.
✔️The Hidden Risks: From hallucinations to outdated data, AI’s “help” can often backfire, especially in highly technical or regulated sectors.
✔️How to Spot AI-Generated Content: Identifying the telltale signs of AI authorship.
✔️When to Use It and When to Leave It to the Humans: Leveraging AI to streamline ideation, personalization, and research without sacrificing voice or accuracy.

If you’ve been wondering how the writers really feel about AI, do not miss this tell-all session where we discuss our real thoughts on generative AI.

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